Writing Web Content Your Prospects Will Read

Creating web content is hard sometimes. Creating web content for your small business that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second of their attention.

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Many web content creators don’t really understand the people who read content online. This is the major problem that causes web content to go unread. People don’t read content on the web, they scan. They want to pull out the important things from the articles without spending a lot of time on it.

Thankfully, there are some things you can do to make your content more attractive to those people that scan. Here’s a quick guide to creating web content people will read.

Not every word will be read

How To Post Your Blog Content on Facebook

Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it.

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Undoubtedly you spend a fair amount of time curating the content for your blog. You come up with ideas, write the content, optimise it for your website, and more. After it’s written, you want to make sure that people actually read it.

One of the best ways to get your blog content out there is to post it on your social media channels. Facebook is an especially powerful tool for posting your blog content and having people read and share it.

There are a few tactics that you can use to your advantage when you post your blog content on Facebook. Here are the ones that work the best:

Share your blog on Facebook

Are You Building Trust with Your Small Business Social Media?

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

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Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

Use Your Content

Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

Next, convert the data into graphical form

How To Make Money With Affiliate Marketing?

There are two different ways you can make money from affiliate marketing. You can promote and sell digital products, physical products, or both.

Digital products include eBooks, video courses and membership websites that can be used online or downloaded directly by the customer. Physical products are delivered to the customer's front door. For example, many people choose to promote items from Amazon to receive a commission. There are also many other retailers that will share a commission with you if you promote their products.

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Does Affiliate Marketing Work?

The key to making money as an affiliate is to find a product that is in high demand, pays you a good commission and is backed by a company that takes care of their customers. That means finding the perfect affiliate products to promote. There are many networks and businesses that you can use to make money as an affiliate. These include ClickBank, Amazon Associates, CJ Affiliate by Conversant, AvantLink and ShareASale.

How Much Money Can You Make?

Facebook : Are You Working Your Business Page Like You Should Be?

The two most visited websites are Google and Facebook and the second one is seen as the "must have" asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a business.

When it comes to B2B connecting, though, marketers still haven't adopted the social site. Why? Well, the effectiveness seems to be missing. But that may be that businesses haven't learned how to market Facebook properly.

So if you don't have a Facebook page for your company, or you aren't seeing anything significant coming from your page, the question is, are you marketing your Facebook page to fullest possibility?

Let's take a look at a few things you need to be doing to use this dynamic platform to increase brand awareness among other businesses, especially your competitors and vendors.

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The First Step 

The Best Practices in Email Marketing - How It Can Impact Your Business

The internet era has witnessed a plethora of changes. From new and varied communication channels to data management across portals, business communication has also unveiled a new improved self.

The rising popularity of emails for communication has paved the way for email marketing.

Taking the world of business by storm, email marketing is the new buzzword in business communication. According to statistics, 82% of B2B and B2C companies are using email marketing to reach customers and prospects.

6 more statistics on email marketing:

1.       Email marketing has become indispensable to companies that use automation 

2.       B2C marketers have leveraged automation and witnessed conversion rates as high as 50%. 

3.       Triggered campaigns generate over 75% of email revenue 

4.       Email marketing continues to be a "buzz" phrase and businesses of all sizes understand the importance of enhancing email marketing lists with a primordial goal of using it to accelerate their business growth. 

5.       Perfect medium of communication with existing and potential customers 

6.       It is fast and cost-effective 

7.       Powerful marketing tool for targeted marketing across multiple channels. 

That is not all; research has shown that 84 percent of B2B marketing campaigns employ targeted email campaigns.

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Re-Engage Your Email Subscribers

The point of an email list is to engage with the people on it, and to build a relationship with each person. Ultimately the point of the relationship is to make sales - either to the person on the list, or through them to people they know.

That said, if a person on your list is not engaging with you by at least opening your emails (hopefully reading the content and clicking on the links) at least some of the time, you're wasting your effort and their time by continuing to email them. You should periodically "wash" your email list by attempting to re-engage with the individuals and, if that doesn't work, removing them from your list. A small, dedicated and engaged audience is better than a larger audience that doesn't give a damn about you.

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This describes a re-engagement sequence. I use this sequence for my own lists, as well as the lists of my clients. You can build a sequence in every major Email Service Provider/list management tool.

5 Steps To Creating and Marketing Your First Webinar

If you've never created a webinar before, the thought of webinar marketing can be really intimidating. You're probably wondering...

• How will I work out the technical aspects of holding a webinar?
• How do I give people access to the webinar?
• What platform should I use for hosting the webinar?
• What should the webinar be about, anyway?
• How do I get people to attend my webinar?

Don't worry! While webinars are certainly more technically involved than other types of content marketing, once you get the first one under your belt you'll be off to the races.

Here are five easy steps to creating and marketing your very first webinar:  

1. Get hyper-specific on a niche topic

The phrase "go big or go home" does not apply to webinars. That is, you don't want to try and cover a broad topic in a single webinar, and leave your audience with a grand overview but no specific takeaways.

Since webinars are typically under an hour in length, it's important to deliver valuable, actionable tips and strategies within the allotted time.

Instead of holding a webinar on "gardening," for example, you might hold a webinar on a specific topic such as "Top 10 Tips Tor Harvesting Tomatoes In The Gall," or "How To Plant Sunflower Seeds In Dry Soil."

CLICK HERE for '7 Secrets to Making Big Money with Webinars Strategy'.

Building Small Business Credibility by Combining Online and Offline Marketing

How to earn new clients for your small business with these brand-boosting suggestions

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Proper planning

Have you taken the steps to define your ideal client yet? It's important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they're worth.

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Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

Why Email Marketing is good for Small Businesses

Email happens to be among the most effective ways of marketing which in the end bring outstanding results. 

The best thing about email is that apart from being effective, it does not cost much therefore suiting even small businesses. It is actually the most used methods of marketing among small business owners. 

The main advantages it has for small businesses include the following:

It is affordable

Email marketing is cost effective and enables you to reach a wide number of potential customers at once. It does not require any postage expenses or materials to make it happen and you can easily do it and within a very short time. For instance, after creating a precise but attractive message, you can then send it to all the targeted people at once.

It is effective

Email marketing is effective in the manner that you are able to make proactive communication to existing customers as well as potential ones without having to passively wait for their response at the storefront. Email also allows you to target the right interests, lists and sources to make sure you achieve your full potential.

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It is easy

6 ways LinkedIn will help your business

LinkedIn is one of the niche social media channels and it is designed as a professional networking tool as opposed to the personal and more informal platforms such as Facebook, Pinterest and even Twitter. Small to mid range companies in particular find it extremely effective in creating a solid network and business relationships that will increase their share of the market.

But how does a platform geared towards making business connections work in terms of promoting your business?  We’re going to look at six strategies that will ensure your LinkedIn presence truly pays off.

1. Make Valuable Connections

Like any social networking site, the ultimate goal of LinkedIn is to connect people. Giving you access to new leads or new business associates will help bring about potential opportunities you may have not had access to. Get started by searching for friends and associates based on your email contacts but by no means stop there. You want to get to know people you don’t already know. Start looking at LinkedIn Groups and connect to people in your industry or your location.  You can also use the Advanced Search option to target a specific market and find people, companies and industries of interest by keyword.  You can also search for specific companies and job titles should you aim to market your products or services to a very specific audience.

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2. Build Your Authority by Showcasing Your Knowledge

Social Media Tips - Why you should use Images with your posts.

A Picture Is Worth A 1,000 Words, You Need Them In Your Posts

You've heard the saying "A picture is worth a thousand words". I'm sure there are quite a few pictures out there like that, but when it comes to a blog post, that isn't always the case. 

Even so, you want to make sure your posts are visually appealing and attention grabbing. And good pictures are a great way to accomplish that.

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A Picture Can Draw Readers In

A picture will draw readers in and make them read your blog posts. Don't believe me? Have a look at some of the major news sites, big blogs or even your Facebook feed. It's the pictures that grab your attention in combination with the post title.

Try to find an image that tells the story of your post. The image should tell at a glance (with the help of the post title) what the blog post is all about. Of course you're not limited to just one image. If it fits the topic, grab a few to illustrate what you're talking about or show step-by-step progress.

You Need Pictures For Social Media Shares 

Leverage the Organic Power of Facebook for your Online Marketing

I started out on Facebook just as almost everyone else did. I opened an account, started finding other friends on the site and start communicating with them mostly by - I guess you could call it - Blog posting as a lot of what Facebook is really about at its base is a social platform - a blog site.

I was starting an online business and my initial focus when getting going was to write some articles, publish them to get known and then build them into books and market them on Amazon-Kindle. I did not have much more of a strategy than that in the beginning - I had just always wanted to write and publish a book. A bucket list item.

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As I began to delve in further into the world of Facebook - and this spans time - over the last couple of years in fact - I became aware of just how powerful this platform really is from a business and product marketing perspective. And I have learned a lot about the platform to date - yet I am constantly learning more things I can do on it to further my brand awareness and even close sales right on the platform itself. With this in mind, I want to share with you some ideas for using Facebook that you may not have thought of. Here is an initial list of ideas to get you started.

Email Marketing: The Benefits of This Small Business Marketing Method

In this digitalised world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don't know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

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Let's take a look at 10 reasons why sending email tops any form of online marketing. 

What You're Doing Wrong In Your Small Business Or As An Entrepreneur

Business owners and entrepreneurs are not always good at asking for help. Be honest, when did you last reach out to someone? Perhaps this is the reason why they are entrepreneurs in the first place. Business owners are self motivated and self reliant. But if you're operating a business in this way, it could be the one thing which stands in the way of progress.

Entrepreneurs are hard workers too and will work hard in areas which many people wouldn't consider. They look forward to the long term effects of their actions rather than for immediate rewards. Often business owners have built up their businesses over many years of difficulties and sacrifice.

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However, thinking into the cause and effects of all this work there is one thing in common: you. As the 'owner' of a business it can be easy to become complacent. Perhaps business growth isn't what it should be? You are always the limiting factor in your life. Unless you are growing, your business isn't.

If you keep operating from the belief that you know everything, you will always keep getting the same results in your business, and in your life. Growing in awareness and developing your self along with your business is what smart entrepreneurs do.

Working Hard And Smart 

Grab these three FREE Ebooks to Kick Start your Business Success

For all small business owners, sales are the key factor to your growth and success. If you are not achieving the sales you want, then you are at risk of losing your business.

Here are three Ebooks that focus on getting the sales success that you need. They are ready for you to download, just CLICK HERE to access then right away and kick start your sales success.

10 Email Marketing Tips for Small Business Owners

In this digitalised world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don't know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let's take a look at 10 reasons why sending email tops any form of online marketing.

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5 Quick Tips to Boost Engagement on Your Social Media Pages

Before you plan your next post, start using these easy engagement tips to set your pages on fire!

Read on for our favourite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans!

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1. Instagram - Boost Engagement & Conversions

50% of Instagram users follow at least one business, the app has continued to grow in popularity since being purchased by Facebook in 2012. Making Insta ideal for communicating your brand's message using visual content - however posting pimped up images is only one part of the equation. If it's engagement you're after (and it is... ), it's important to pimp up the captions that go with those awesome pics!

I've curated the main tips below; if you're after the real nuts and bolts see Aaron's full article at Social Media Today.

Write With an Authentic Tone of Voice - Instagram users aren't expecting a serious tone of voice - they're generally using the app in their free time to look at cool visuals and be entertained.

Include a CTA (Call To Action) - 65% of top-performing brands post on Instagram feature products. Directly instructing people to check out your product or make a purchase can work well on this platform.

3 Free Super Twitter Tips for Business

Twitter boasts of 310 Million active users on its platform. It is right there behind Facebook in terms of popularity and usage.

What is amazing about Twitter is how it restricts messages from users within 140 words, thereby challenging its users to be brief and witty.

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I have been using Twitter for years helping promote my client's businesses and our business using the platform.

Here are 3 free super Twitter tips to help your business grow better on Twitter:

1. Twitter Profile Creation:

Video Content Is a Vital Part of Your Content Marketing Strategy

We are usually attracted to click on images and videos on posts of Instagram or Facebook and we seldom can resist them. It's becoming a common "habit" of ours to be often on our mobile devices to satisfy our curiosities. Videos especially are the big attraction. I personally would look out for videos when on Instagram.

As a result online marketers are taking the advantage of video marketing as part of their content marketing to increase online traffic for better returns; and marketers the likes of Brian Clark, Heidi Cohen, Neil Patel, and many more are generating more video content. Video marketing as part of s.e.o. content creation is a must in content marketing today. It's obviously clear that to stand out and to build trust among your audience, it's incredibly important to get in front of a camera. That's why you see Neil Patel increasingly generating more and more videos.

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The time for video is now. All the major players in the marketing industry see it, and below are some pointers as to why so many marketers are using video and why it should be your choice to use it for your business and branding.

1. YouTube Can Drive Great Traffic.

How To Grow Your Small Business Using Instagram

Small Business marketing using Instagram

Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

• There are more than 300 million Instagram users worldwide.
• Approximately 70 million photos are uploaded per day.
• The account is 'free' to set up so there are low barriers to entry.
• It is a medium that allows for easy sharing of content 24 hours a day.
• What sort of success have businesses achieved using Instagram?
• Businesses such as Levis, L'oreal and hundreds of others have been able to use the tool to:
• To increase awareness of their products and services.
• To increase brand recognition.
• To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
• Run successful promotions, competitions and giveaways.

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5 Advantages of Running a Google AdWords Campaign

You can run ads to create more leads and income. You can offer more products on the web. You can get more traffic to your site. But, it isn't so much that straight forward. There are different things to deal with. We should examine the advantages of Google AdWords as an advertising platform.

Since you get the instant result in Google AdWords because of its transparency and expeditious, which is why Google AdWords is preferred always and its worth every penny you spend on it.

1. AdWords works quicker than SEO

The biggest advantage of Google AdWords is that it works quicker than SEO. Both SEO and Google AdWords are web search tool promoting methodologies to create more traffic and leads. Also, it's purely a lead generation way of the entire process.

Here are a few reasons why it's faster and more viable: -

• You can concentrate on various keywords at once.
• You can switch the campaign on and off whenever you want.
• Promotions which shows up on the highest point of the page get quick visibility.

2. Increase brand awareness

5 Reasons Why Email Marketing Is Important For Your Internet Marketing

Over 34% of the general population overall utilise email. That is around 2.5 billion individuals. It's anticipated to increment to 2.8 billion email clients in the following 2 years. That is correct, email's prominent. The Radicati Group, who concocted that data, additionally figure that the world sends around 196 billion messages day by day. Out of these 196 billion messages the larger part, 109 billion, is email business.

We should put it basically. Email showcasing is an energetic and capable approach to interface with individuals. Bringing it home, consider your own encounters. Do you even know any individual who doesn't have an email address? You likely get various HTML messages every week (I beyond any doubt do). You read them, get motivated by them and even anticipate the following one. Email marketing services is a major piece of our lives.

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So far assuming Email Marketing is not something for your association? Give us a chance to give you 5 reasons why Email Marketing is a channel try not to be disregarding.

1. More effective than social media (for customer acquisition)

Tips On Branding Your Business YouTube Channel

YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website.

YouTube was considered a wild west of content, it is a place where marketers fight shy of uploading their promotions and commercials, let alone building a branded channel.

There are a lot of brands and companies now that are jumping on the bandwagon. It seems like every corporation and small businesses are already creating a branded channel on YouTube, but there are still few marketers who stuck to what strategies they have been practising with and managed to harvest the full potential of the platform.

If your brand already has a YouTube channel but in need of a little bit of a surgery, or if you are planning to develop one from scratch, then continue reading this article as this one will provide some essential tips and valuable techniques to help you get started.

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The Laser Focus

It should be noted that everything on your channel center around one theme if you are going to run a health and fitness channel, your channels and videos should focus on health and fitness, not some beauty tutorials and gadget reviews or travel videos. By focusing on one topic, you brand yourself as an expert in that field.

The Science on YouTube

The Rise Of Instagram And What It Can Do For Your Business

Why use Instagram?

Since 2010, Instagram has proved itself to be the fastest growing social media platform around! It has a user base of around 300 million and that is set to rise further. So why is this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival Snapchat, allowing for users to provide disappearing pictures or videos.

Sounds simple right? Well that's because it is. Instagram now has more sway over all its users who may have been using Snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.

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This aggressive tactic has paid off as Instagram has surpassed Snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation like this is the reason for Instagram's sudden growth.

What's all the fuss about Instagram?

Improving Your Google AdWords PPC Campaign Results

Previously, I have discussed why Google SEO is an important task to complete prior to undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials themselves, they will tell you that where you place in a search result on their system when doing AdWords PPC advertising is a resulting combination of your bid price on a keyword phrase combined with your Quality Score - and this is defined by them as "useful information" to the consumer which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to Page One on a Google search engine paid search and to get there, you need to both outbid others and Google needs to like your site in relation to the end-user keyword phrase searching being done through their search engine.

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As you learn more about using Google AdWords to promote your business, you will also learn about their "Google Ad Extension" features which, if you implement them for your promotional ads, will increase your quality score and will give your site a stronger argument in Google's eyes for getting to Page One of a Google paid search. 

3 Common Mistakes to Avoid When Starting an Online Business

Although making money online seems to be very appealing and quite enticing, there are traps that one must avoid otherwise you will be another business failure statistic. More than 50% of business start-ups will fail within its first 5 years. In other words, your chance of failure is greater than your chance of success. If the failure rate is so high, what makes one want to start an online business?

There are many reasons why. Maybe you are totally frustrated with your daytime job and you feel trapped. You want to get out of the Rat Race. Maybe you are tired of working for someone else and it is time for you to be your own boss. Maybe you just lost your job and you have nowhere else to turn. Whatever the reason, an option of starting an online business has crossed your mind, otherwise you would not be reading this article. Let me make one thing clear. Starting an online business requires work.

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If anyone tells you otherwise don't believe them, run the other way.

If you want to start an online business allow me to share with you 3 common mistakes to avoid when starting an online business.

Email Marketing: Do You Want To Triple Your Return On Investment?

One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email. But, is a social media post really as effective as an email? Before we answer that question, lets state a well-known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing?

Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of organisations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing.

Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.

Do You Really Need Email Marketing?

If you want to improve your customers' or readers' experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach.  Greater click through rate and more. As many experienced marketers say, " the money is in the list". Some even say "your net worth depends on your network". In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics.

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The sites which produced those stats will be mentioned at the end of this article. So, let's get into the advantages of using email marketing:

Potential Reach:

Your Social Media Strategy Needs These Five Things For Success

So, you are a business with the hopes of making it big, right? Well, before you begin your ascent to the top, you need to really work on every facet of your business's image, and this is certainly the case when it comes to your social media strategy.

After all, social media is the hot thing right now that has everyone communicating, in an instant, about things they like & don't like, as well as what's 'in' or 'out'. If you want your business to be a success, you most definitely want to be 'in'.

But how do you make sure that your business is doing a good job? How do you know you're accomplishing all of your goals? Can you actually tell if you're reaching your target audience? It's these questions, and more, that need to be answered in order to keep from wasting time & money, two of your most precious resources.

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So, as you decide it's time to ramp things up with your social media strategy, you'll need these five things to take you to the next level:

1. Defined Business Goals

Key Steps Before Implementing an Online Marketing Plan

You Have a Website; Now How Do You Attract New Clients?

Having a website doesn't do much for your business if no one visits it. Try these initial steps to marketing your website online.

Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online presence is necessary. And for anyone dealing in business to consumer (B2C) space, a website can even be the business.

So you get a new website build, but what about getting qualified potential customers to it?

The truth is, traffic is the life blood of any business website and not having any can be very harmful to the bottom line.

This is where on-site SEO, off-site SEO, paid efforts, content marketing and social marketing can all work together (and should) for a complete online marketing approach.

What makes one component necessary is often the ability of the business owner to perform it. That can mean hiring marketing professionals, taking the time to attempt it themselves, or having a solid budget for paid methods and experts to navigate them for you.

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Ideally you want it all so all bases are covered. Many businesses have none of these tactics in place, or have them done wrong and as a result are struggling to gain qualified leads and traffic.

This article covers what you need to gain traffic to your website and next week we'll get into more specifics of what to do once these preliminary steps are done.

Do These Three Things Before You Start Marketing

Social Network - Facebook Marketing

It's 2017 and Facebook is still the largest social network on the planet. With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. A decade ago, there were no more than a few million people using Mark Zuckerberg's experiment of a social network. A decade ago, nobody expected Facebook to be a global success.

Is something going to stop it from growing at an even faster rate? With the momentum Facebook has been having over the last 5 years, do you think anything will stop it? The shocking answer is "almost definitely no", because Facebook is here to stay. Any social network or online platform with a user base that large will probably never go down, but simply adapt, instead.

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Most digital marketers use Facebook to promote their products to the massive audience, and there's no better place to advertise than Facebook, because everyone's ideal market is using it 24/7. But you may wonder - how can one target Facebook users with marketing?

Ready to Use a Virtual Assistant? 24 Questions to Ask Before Hiring

Ready to use a Virtual Assistant? Great. Once you have shortlisted your potential candidates think about the questions you are going to ask.

Now, don't skip this step. It's really important that you take the time to get on the phone or Skype with prospective VAs. By talking to them, you're going to be able to tell if there's a 'connection' or not. And asking these questions will give you a better idea of where they stand on different things and whether they love what they do or not.

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Here are 24 questions to ask a VA before hiring them:

Nine Benefits of Web Blogging for Small Businesses

Small business owners often ask me, "Should I create a blog?" Or say, "I'm busy enough. And what should I write about?"

For my business, I've seen the difference that blogging makes to building trust, reputation, website visitors, and ultimately sales. And I'm not alone. Clients tell me that they've generated business from blogging as it's an excellent way to introduce your services while providing honest and valuable information.

What is blogging?
The word Blog is a short form for web log and is a frequently updated part of your website. It is a place to provide useful information related to your business, industry, opinions and passions. It's important to be regular and consistent, but don't aim for too much. Create the habit of writing a simple blog post per week or month (or get someone to do it for you) and build it from there.

Why should I bother?
Here are nine benefits of starting a blog for your business. Pay particular attention to the bonus tips at the end.

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1. Build trust. 

5 Steps to Get to Know Your Target Market

There is a big chance that the target market you are looking for is similar to yourself. After all, you are probably into a subject that really rings your bell and that's why you want to spread the word. Like us; we are learning about online marketing and defining our target market so that what we write, actually reaches the people who might find it useful. It really all comes down to these 5 steps to get to know your target market.

1. Who are they?

Since people are all over the place with their interests, and in the online world the common demographics are not that useful anymore, we must think differently. Bring your audience to life in your imagination. A good way to get a first feel for things is to think of their personality traits. For instance, you can use the DISC method to assess yourself and think about what pushes your buttons. Then compare this to who it is you think that will be your audience. See where you are at by finding a free online DISC test.

Keep asking questions. Are they young or old? What is it that makes your heart beat faster? Do they consider wealth and freedom the highest good? Are they more into health or sustainability? Would they have a specific skill set like computer programming, maths, painting, or singing?

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2. What do they do?

Why Is Video Marketing So Big?

Whether you currently possess or plan to start, a business online or off, it would be wise to incorporate marketing video into your marketing plan. Video marketing is taking the business world by storm and is only poised to grow.

Why Is Video Marketing So Big? Let's explore that.

Whatever solution you give, whichever products you sell, you simply should go where the clients are, and they are on the internet in astounding numbers. The internet has grown exponentially since it became a staple in homes in the 1990s. It has become an important, ever-expanding market, giving brick-and-mortar stores a run for their money, if not putting them out of business, sometimes.

Think about video rental stores (Blockbusters for example), along with book stores as well as music shops which have actually all decreased in physical numbers in the face of online competitors. Also, whether your business is housed online or off, chances are good that you have a website. Why does that matter? Websites need traffic, period.

It has been forecast that by the end of this year, three-quarters of all internet traffic will come from consumers watching a video.

Do I have your attention now? Video Boosts Conversions and Sales

In this technologically driven day and age, many consumers who use to read the local newspaper ads for product and price feedback, now look to the internet for pre-purchase information. Research suggests that at least 40% of all consumers will browse the world-wide web before making any financial decision to purchase an item either from online or from a store in your local high street or shopping mall etc.

A video is that influential.

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Top Tools for Optimising All Your Sales Funnels

Ready to start building out your sales funnels? I find that a lot of people are just lost when it comes to building out their funnels. There are a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

Leadpages - when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They've tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your marketing funnel. The reason people like Leadpages is because it has a drag and drop feature that makes building your opt-in pages a breeze. It does come with a fee of $25/month if you pay annually. So before investing, you'll want to be sure you can recoup your investment. 

Effective Email Marketing in Seven Steps

Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it's a great tool to generate new leads and revenue, thereby growing your business.

However, in order to be as powerful as it can be, you'll want to design your email marketing campaign in such a way that it 1) gets through the spam and junk filters of your recipients, 2) is compelling enough to be opened and read, and 3) incites action and qualifies a lead (i.e., a phone call or email reply).

Below are seven easy steps you'll need to follow to make your email marketing campaign a success:

7 Easy Steps for Successful Email Marketing Campaigns

1. Define your campaign objective(s) as clearly as possible.

Business Planning - Do You Make These 5 Marketing Mistakes?

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you're stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.

Mistake #1: Winging it

Ever hear the expression: Proper Planning Prevents Poor Performance? This ties right into your marketing strategy. If you want results, you have to put in the proper planning and formulate a strategy, then execute accordingly. This is why it is called a marketing strategy. It takes time, effort, and research to develop the necessary marketing plan. This is crucial to the success of your marketing efforts. Too many businesses "wing it" whether it be for lack of knowing how else to attack it or pure laziness. You worked too hard to get your business up and running. Put some effort and time into developing a formalised Marketing Plan. Figure out who your target customer is and the best way to market directly to that target audience. You may already be wasting effort and money on marketing to the wrong audience! Do your homework. We promise... you will save time AND headaches in the long run.

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Mistake #2: Giving Up Too Easily