3 Email Secrets to Help Your Small Business Marketing

Is there really a secret to using an email marketing autoresponder system for your small business?

I have been a user of autoresponder systems for over ten years now and I admit that the first few weeks that I operated my own autoresponder system, I did not understand most of its uses and benefits. After two months of use, I started to see how surprisingly they helped my business. I had increased sales and an increased number of site visitors who were in turn converted to subscribers.

Autoresponders allow me to automatically send messages to my subscribers in my own predetermined time. I can even greet them on their birthdays or during other special occasions. All I do is set the system to do this. It gives me a greater chance to connect with my subscribers - to make them feel special. With this, I have gained and retained more and more customers.

Grab our free Social Media checklist and free online marketing  training here

I really believe that each entrepreneur in whatever business he is undertaking should use this system. Let me share with you some autoresponder secrets - what they are and how you use them.

Goals - What does an autoresponder do?

1.) Builds a long-lasting relationships with your customers and subscribers.

2.) It allows you to send the most unique and engaging emails about your business.

3.) It heightens your sales and the number of visitors.

Top Tools for Optimising All Your Sales Funnels

Ready to start building out your sales funnels? I find that a lot of people are just lost when it comes to building out their funnels. There are a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

Leadpages - when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They've tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your marketing funnel. The reason people like Leadpages is because it has a drag and drop feature that makes building your opt-in pages a breeze. It does come with a fee of $25/month if you pay annually. So before investing, you'll want to be sure you can recoup your investment. 

Email Marketing, Know When and How to Contact Your Customers

Email marketing is a cost-effective solution. It allows taking quick action, assessing results and improving performance over time, even with little resource investment. Taking full advantage of email marketing is possible if your email has content to encourage subscribers and looks good to take action, besides the email should actually get delivered to your subscribers.

Marketers should use email marketing so that they connect target audience. Today, different strategies are open to marketers, yet email marketing is the integral part of such campaigns offering the best ROI. Of course, it is not any silver sword. Thus, there is a need for your efforts in email marketing to be effective. Think marketing strategies and turn it around using customer behaviours. Here are some useful tips:

Personalise your Customers

Effective Email Marketing

If you own a website, then the next best thing you need to do is to build rapport with the visitors of your website. You do this by investing in email marketing. Email marketing is all about sending commercial email messages to a group of people who have given their permission to receive those emails.

Email marketing can help turn a visitor to your site into a potential customer. A visitor to your site may be looking for information related to his/her problems. He/she may read an article on your website that addresses the problem. If your website is selling a product or service that helps to alleviate the problem, then the visitor may buy the product or service you are offering to help them overcome their problem. There are many factors that affect the customer's decision on purchasing your product. It may be due to the price or the problem they are facing may not be that severe (i.e. they could do something to get temporary relief from the problem). Either way, Email Marketing is designed to let potential customers know that your website is offering information that addresses their need or problem.

Click here for a free "Growing Your Business with Email Marketing" guide.

10 Email Marketing Best Practices

Primary! Social! Promotional! Ya... it is the format of our Gmail accounts. It has been incorporated long since today, and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all mails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making on-line diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.

Gone were those days, when email ids were identified by only mails and attachments. It is the cut throat era in which email marketing is in vogue. Email marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of commercial message.

Email Marketing: 6 Tips to Get You Started Building Your List

After much research, the Direct Marketing Association found that the smartest email marketing plans bring in $43 for each $1 spent.

If you are just getting started with email list building, take note of these statistic, and use them as motivation. Here are 6 tips to help you create your own smart email marketing plan.

1. Give New Subscribers Valuable Opt-In Freebies

In order to start your email list you are going to have to give something away for free. These opt-in bribes should be something most people would pay for, but you give away without charge.

Not only will this make converts out of casual visitors, but will show people you have integrity in dealing with your subscribers. Your generosity and honesty will make everyone on your list eager to open every email you send them.

Click here for a free "Growing Your Business with Email Marketing" guide.

Email Marketing: Free Trial for AWeber

Try AWeber free for 30 days! - AWeber Communications Great testimonial for AWeber, excellent for email marketing to your small business customers and prospects!

How Can Email Marketing Help My Business?

You simply cannot have a good online marketing plan if you don't involve yourself with email marketing. Email marketing, when done correctly, will enable your business to attract new customers, keep existing ones, up-sell, cross-sell and cut costs. Let's take a look at some of the specific ways that email marketing can help your business.

It Allows You To Automate Your Business

If you're running a small business, you're probably busy doing lots of different tasks. An email marketing autoresponder acts like your silent salesperson who works for you 24/7.