Facebook : Are You Working Your Business Page Like You Should Be?

The two most visited websites are Google and Facebook and the second one is seen as the "must have" asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a business.

When it comes to B2B connecting, though, marketers still haven't adopted the social site. Why? Well, the effectiveness seems to be missing. But that may be that businesses haven't learned how to market Facebook properly.

So if you don't have a Facebook page for your company, or you aren't seeing anything significant coming from your page, the question is, are you marketing your Facebook page to fullest possibility?

Let's take a look at a few things you need to be doing to use this dynamic platform to increase brand awareness among other businesses, especially your competitors and vendors.

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The First Step 

The Best Practices in Email Marketing - How It Can Impact Your Business

The internet era has witnessed a plethora of changes. From new and varied communication channels to data management across portals, business communication has also unveiled a new improved self.

The rising popularity of emails for communication has paved the way for email marketing.

Taking the world of business by storm, email marketing is the new buzzword in business communication. According to statistics, 82% of B2B and B2C companies are using email marketing to reach customers and prospects.

6 more statistics on email marketing:

1.       Email marketing has become indispensable to companies that use automation 

2.       B2C marketers have leveraged automation and witnessed conversion rates as high as 50%. 

3.       Triggered campaigns generate over 75% of email revenue 

4.       Email marketing continues to be a "buzz" phrase and businesses of all sizes understand the importance of enhancing email marketing lists with a primordial goal of using it to accelerate their business growth. 

5.       Perfect medium of communication with existing and potential customers 

6.       It is fast and cost-effective 

7.       Powerful marketing tool for targeted marketing across multiple channels. 

That is not all; research has shown that 84 percent of B2B marketing campaigns employ targeted email campaigns.

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Re-Engage Your Email Subscribers

The point of an email list is to engage with the people on it, and to build a relationship with each person. Ultimately the point of the relationship is to make sales - either to the person on the list, or through them to people they know.

That said, if a person on your list is not engaging with you by at least opening your emails (hopefully reading the content and clicking on the links) at least some of the time, you're wasting your effort and their time by continuing to email them. You should periodically "wash" your email list by attempting to re-engage with the individuals and, if that doesn't work, removing them from your list. A small, dedicated and engaged audience is better than a larger audience that doesn't give a damn about you.

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This describes a re-engagement sequence. I use this sequence for my own lists, as well as the lists of my clients. You can build a sequence in every major Email Service Provider/list management tool.

5 Steps To Creating and Marketing Your First Webinar

If you've never created a webinar before, the thought of webinar marketing can be really intimidating. You're probably wondering...

• How will I work out the technical aspects of holding a webinar?
• How do I give people access to the webinar?
• What platform should I use for hosting the webinar?
• What should the webinar be about, anyway?
• How do I get people to attend my webinar?

Don't worry! While webinars are certainly more technically involved than other types of content marketing, once you get the first one under your belt you'll be off to the races.

Here are five easy steps to creating and marketing your very first webinar:  

1. Get hyper-specific on a niche topic

The phrase "go big or go home" does not apply to webinars. That is, you don't want to try and cover a broad topic in a single webinar, and leave your audience with a grand overview but no specific takeaways.

Since webinars are typically under an hour in length, it's important to deliver valuable, actionable tips and strategies within the allotted time.

Instead of holding a webinar on "gardening," for example, you might hold a webinar on a specific topic such as "Top 10 Tips Tor Harvesting Tomatoes In The Gall," or "How To Plant Sunflower Seeds In Dry Soil."

CLICK HERE for '7 Secrets to Making Big Money with Webinars Strategy'.

Building Small Business Credibility by Combining Online and Offline Marketing

How to earn new clients for your small business with these brand-boosting suggestions

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Proper planning

Have you taken the steps to define your ideal client yet? It's important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they're worth.

Grab our free Social Media checklist and free training here great for all Small Business Owners

Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

Why Email Marketing is good for Small Businesses

Email happens to be among the most effective ways of marketing which in the end bring outstanding results. 

The best thing about email is that apart from being effective, it does not cost much therefore suiting even small businesses. It is actually the most used methods of marketing among small business owners. 

The main advantages it has for small businesses include the following:

It is affordable

Email marketing is cost effective and enables you to reach a wide number of potential customers at once. It does not require any postage expenses or materials to make it happen and you can easily do it and within a very short time. For instance, after creating a precise but attractive message, you can then send it to all the targeted people at once.

It is effective

Email marketing is effective in the manner that you are able to make proactive communication to existing customers as well as potential ones without having to passively wait for their response at the storefront. Email also allows you to target the right interests, lists and sources to make sure you achieve your full potential.

Grab our free Social Media checklist and free email marketing training here

It is easy

6 ways LinkedIn will help your business

LinkedIn is one of the niche social media channels and it is designed as a professional networking tool as opposed to the personal and more informal platforms such as Facebook, Pinterest and even Twitter. Small to mid range companies in particular find it extremely effective in creating a solid network and business relationships that will increase their share of the market.

But how does a platform geared towards making business connections work in terms of promoting your business?  We’re going to look at six strategies that will ensure your LinkedIn presence truly pays off.

1. Make Valuable Connections

Like any social networking site, the ultimate goal of LinkedIn is to connect people. Giving you access to new leads or new business associates will help bring about potential opportunities you may have not had access to. Get started by searching for friends and associates based on your email contacts but by no means stop there. You want to get to know people you don’t already know. Start looking at LinkedIn Groups and connect to people in your industry or your location.  You can also use the Advanced Search option to target a specific market and find people, companies and industries of interest by keyword.  You can also search for specific companies and job titles should you aim to market your products or services to a very specific audience.

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2. Build Your Authority by Showcasing Your Knowledge

Social Media Tips - Why you should use Images with your posts.

A Picture Is Worth A 1,000 Words, You Need Them In Your Posts

You've heard the saying "A picture is worth a thousand words". I'm sure there are quite a few pictures out there like that, but when it comes to a blog post, that isn't always the case. 

Even so, you want to make sure your posts are visually appealing and attention grabbing. And good pictures are a great way to accomplish that.

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A Picture Can Draw Readers In

A picture will draw readers in and make them read your blog posts. Don't believe me? Have a look at some of the major news sites, big blogs or even your Facebook feed. It's the pictures that grab your attention in combination with the post title.

Try to find an image that tells the story of your post. The image should tell at a glance (with the help of the post title) what the blog post is all about. Of course you're not limited to just one image. If it fits the topic, grab a few to illustrate what you're talking about or show step-by-step progress.

You Need Pictures For Social Media Shares 

Leverage the Organic Power of Facebook for your Online Marketing

I started out on Facebook just as almost everyone else did. I opened an account, started finding other friends on the site and start communicating with them mostly by - I guess you could call it - Blog posting as a lot of what Facebook is really about at its base is a social platform - a blog site.

I was starting an online business and my initial focus when getting going was to write some articles, publish them to get known and then build them into books and market them on Amazon-Kindle. I did not have much more of a strategy than that in the beginning - I had just always wanted to write and publish a book. A bucket list item.

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As I began to delve in further into the world of Facebook - and this spans time - over the last couple of years in fact - I became aware of just how powerful this platform really is from a business and product marketing perspective. And I have learned a lot about the platform to date - yet I am constantly learning more things I can do on it to further my brand awareness and even close sales right on the platform itself. With this in mind, I want to share with you some ideas for using Facebook that you may not have thought of. Here is an initial list of ideas to get you started.

Email Marketing: The Benefits of This Small Business Marketing Method

In this digitalised world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don't know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

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Let's take a look at 10 reasons why sending email tops any form of online marketing. 

What You're Doing Wrong In Your Small Business Or As An Entrepreneur

Business owners and entrepreneurs are not always good at asking for help. Be honest, when did you last reach out to someone? Perhaps this is the reason why they are entrepreneurs in the first place. Business owners are self motivated and self reliant. But if you're operating a business in this way, it could be the one thing which stands in the way of progress.

Entrepreneurs are hard workers too and will work hard in areas which many people wouldn't consider. They look forward to the long term effects of their actions rather than for immediate rewards. Often business owners have built up their businesses over many years of difficulties and sacrifice.

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However, thinking into the cause and effects of all this work there is one thing in common: you. As the 'owner' of a business it can be easy to become complacent. Perhaps business growth isn't what it should be? You are always the limiting factor in your life. Unless you are growing, your business isn't.

If you keep operating from the belief that you know everything, you will always keep getting the same results in your business, and in your life. Growing in awareness and developing your self along with your business is what smart entrepreneurs do.

Working Hard And Smart 

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Here are three Ebooks that focus on getting the sales success that you need. They are ready for you to download, just CLICK HERE to access then right away and kick start your sales success.