How To Be More Effective With Your Small Business Social Media Posts

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilised Social Media posting for your small business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule.  In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are many different time zones across the world with 4 time zones just in the U.S.A.  So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

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To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations. If all your clients are in the UK, then posting for the GMT time zone would make more sense.

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6 ways LinkedIn will help your business

LinkedIn is one of the niche social media channels and it is designed as a professional networking tool as opposed to the personal and more informal platforms such as Facebook, Pinterest and even Twitter. Small to mid range companies in particular find it extremely effective in creating a solid network and business relationships that will increase their share of the market.

But how does a platform geared towards making business connections work in terms of promoting your business?  We’re going to look at six strategies that will ensure your LinkedIn presence truly pays off.

1. Make Valuable Connections

Like any social networking site, the ultimate goal of LinkedIn is to connect people. Giving you access to new leads or new business associates will help bring about potential opportunities you may have not had access to. Get started by searching for friends and associates based on your email contacts but by no means stop there. You want to get to know people you don’t already know. Start looking at LinkedIn Groups and connect to people in your industry or your location.  You can also use the Advanced Search option to target a specific market and find people, companies and industries of interest by keyword.  You can also search for specific companies and job titles should you aim to market your products or services to a very specific audience.

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2. Build Your Authority by Showcasing Your Knowledge

How To Market Your Business On LinkedIn

LinkedIn is one of my favourite social media platforms, for the easy reason that real, interpersonal networking occurs here. LinkedIn focuses on the construction of relationships, professional business relationships that are made to last while most other social media websites are automated. Should you want to learn the best way to sell on LinkedIn, you should follow this principle to start with. Of course there are many other factors that need to be considered and this is exactly why I've come to compose this post. I want you to understand the power and also the growth potential of your company using LinkedIn to grow relationships and sell your products and services to the people who grow to like and trust you. This platform is especially great for when you are a B2B seller, but if you are encouraging something to the average Joe, then this can work for you too. I am also going to explain to you just how to discover the right prospects for you. Then I'll show you precisely how to join with them without looking in the manner of a salesperson.

Understand Your Intended Market

Knowing how to sell on LinkedIn is fantastic, but you'll not make a dime if you do not know how to find the right people to sell to it doesn't matter how good your sales abilities are.

Local Businesses: Don't Neglect Your Online Reputation

The one thing every business relies on the most to win over customers is their reputation. If your company image isn't a good one, then you're going to forever suffer with gaining the trust of your audience. And if that's the case, good luck with converting them into customers. Local businesses should definitely take heed, especially since a lot of mobile device users are using the Web to find local businesses to shop at. Your online reputation management strategy is key for increasing foot traffic, don't overlook this!

No Business is Perfect

Every company has its share of negative reviews circulating the Internet, but this shouldn't deter you from getting a hold of what people see about your brand on the Web. The idea here is to try and resolve issues that are within reason. It will help you to possibly win back a customer you would have otherwise lost and it shows others reviewing the conversation that your brand is willing to go over and beyond to rectify mistakes. It's a win-win-win situation - the customer gets what they want, you win back their trust and you possibly get the business of new prospects.

5 Marketing Tips That Will Help Every Small Business - grab your free report here ow.ly/aUvG30bklGj

The Best Social Media Platforms to Use in Your Business

How does one establish the best social media platforms to use in business?

As a company owner, your action plan is potentially never ending, so adding social media administration to your ever growing list of priorities can appear to be somewhat daunting.

There are a number of very distinctive platforms that are available to you and it often seems close to impossible to find the time to be able to engage and start using them all.

But the crucial point to remember is that one does not need to be on them all!

With only a limited amount of time and resources, your first task is to find out the social media platforms that will be of direct benefit to your business. In order to see, which would be the most appropriate for you, here is a quick guide as to what you should look out for. But first do need to decide if you really need to be on Social Media in the first place? That question should be a no brainer!

Great LinkedIn Strategies That Really Work

Most likely, you understand the value of LinkedIn (at least, to some extent) and you are trying to use it as much as possible for your business. That may or may not be working very well for you. It really all depends on what you are doing and how those features apply to your particular business. However, there are some less-well-known features and tricks that may work extremely well for you. They are, in many cases, a well-kept secret.

LinkedIn and its amazing potential

Social Media - Do You Have a Strategy?

Social media has the same principles as face to face networking and is the most important part of your marketing. It not only enhances your relationship building but reinforces the outcomes you want from your business. We need to have strategies for our social media to help us achieve what we have created by making sure it is in both our business and marketing plans.

Most small businesses are not aware of how important it is to have both a business and marketing plans so that they are moving in the right direction. If we do not know what we want our business to be in the future, we can't create it, so the clarity of our VISION for our business is very important. Social media gives us the opportunity to market ourselves to a wider group of people and businesses whom we would never have the opportunity to connect.

25 Ways to Increase Traffic to Your Website

For any business or an organisation, the most important sign of success is the increase in profit and revenue. This is only possible when it has more and more customers using its products and services. Bringing traffic to the website may seem like a challenge sometimes, but not when you are using online marketing techniques and strategies effectively.

Listed below are the best 25 ways to increase traffic to your website: