How to Optimise Your Website for Local Search - 13 techniques to improve your rankings locally

If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.

Since many marketing initiatives are of a more global nature that don't help you at all, there's actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.

Aside from using targeted Facebook and Google Ads, local search optimization can help your business be found in searches when people are looking for a business likes yours in their area.

So what can you do to get your website to rank better for local search?

Here's 13 techniques to improve your rankings locally:

25 Ways to Increase Traffic to Your Website

For any business or an organisation, the most important sign of success is the increase in profit and revenue. This is only possible when it has more and more customers using its products and services. Bringing traffic to the website may seem like a challenge sometimes, but not when you are using online marketing techniques and strategies effectively.

Listed below are the best 25 ways to increase traffic to your website: