How To Be More Effective With Your Small Business Social Media Posts

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilised Social Media posting for your small business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule.  In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are many different time zones across the world with 4 time zones just in the U.S.A.  So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

No cost social media and online marketing training here

To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations. If all your clients are in the UK, then posting for the GMT time zone would make more sense.

Facebook

Top Tips for Small Business Content Marketing

You probably read a great deal about how important the right content is for your small business in addition to continually striving to create the perfect content for your business every time. The fact is that your content marketing materials are so much more than merely top-quality, compelling, educational content. They need to earn you a good living.

Getting your marketing materials to produce the right results

If your marketing materials don't produce the type (and level) of results that you need them to produce, the chances are really great that you will not continue to use those content materials. Of course, the concept is extremely simple; however, achieving the goals that you have set up to achieve are not necessarily as easily obtainable.

No cost online marketing training here

A content marketing approach that works

Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any small business marketing plan, large or small.

What is still not readily known by many small business owners and managers is that use of social media by companies and their employees can seriously compromise a businesses’ security.  Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.

Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download mal-ware into your network without even realise they are doing it.

To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home.

Advise Employees to Avoid Posting Info About Where They Work

7 Tips To Use Instagram in Your Small Business Marketing

Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding 700 million users in early 2017. Small businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over 1 million advertisers.

So if everyone else is on Instagram, why isn’t your business? Not leveraging Instagram for your small business is a lost opportunity, and should be remedied immediately! The potential Instagram provides from a marketing perspective is enormous! So let’s get started.

No cost online marketing training here

Here are a few tips on marketing and gaining a following:

Use Those #hashtags

Are Lack of Reviews Effecting Your Small Business?

Reviews are a great way for your small business customers to get an idea of what your business is like. Through reviews they know what services you offer, how well you offer them, and the quality of your products without even leaving their home.

Reviews are also a valuable tool for a small business to know what their customers think about them. It’s a convenient way to get honest feedback of your services and find out what you need to fix to keep your customers satisfied.

What your customers say about you is just as much advertising for your business as any marketing strategy you could employ. It’s unfiltered, honest, and sometimes a bit dramatic.

No cost online marketing training here

While reviews can be loud and sometimes deceiving, no reviews at all can garner the same effect. Are no reviews better than bad reviews? Read ahead to find out.

Is your business good or bad? No one knows…

Managing Your Small Business Marketing Funnel

With the over whelming success of the Digital Marketing Age, you may think that the concept of a marketing funnel is now defunct. And, yes, what used to be a fairly direct route from drawing in leads to converting them into clients has now exploded into a multitude of micro processes.

However, the concept of a Marketing Funnel is still a good way to create a marketing plan that needs multiple levels of engagement to convert leads into clients. Today, in this era of social media and smart phones, we are definitely in a (sometimes) brave new world of marketing plans.  Even when we’re ready to run screaming from our computers after trying to make sense of all the rapid changes that have evolved.

If you use a marketing funnel plan for your small business, there are probably some adjustments that could be made to your process that will help you see even better results in lead generation and subsequently converting those leads into paying customers. Here are a few procedures to improve your marketing funnel and provide even more successful results quickly.

Carefully Research and Develop the Stages of Your Buying Process

Making Your Own Small Business Marketing Videos

Professional marketing videos promoting your small business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free.

Incorporating marketing videos into your small business strategy accomplishes several things:

• Their versatility allows them to live in several places like Facebook, Twitter, YouTube, your website, and your blog.
• They are eye-catching, enabling your audience to digest the same information in a more engaging format.
• Marketing videos are easy to repurpose by trimming, expanding, or converting to GIFs for easy sharing. Infographics also make great videos.

Grab our free Social Media checklist and free online marketing training here

How to Make a Video Like a Professional

You don’t need expensive equipment to make a great video. Sometimes you don’t even need your own footage. An idea is a great place to start. Try storyboarding your plan and writing a script. Find or create the footage you need. Edit it using an online app. Upload for viewing!

Free Stock Footage