Making Your Own Small Business Marketing Videos

Professional marketing videos promoting your small business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free.

Incorporating marketing videos into your small business strategy accomplishes several things:

• Their versatility allows them to live in several places like Facebook, Twitter, YouTube, your website, and your blog.
• They are eye-catching, enabling your audience to digest the same information in a more engaging format.
• Marketing videos are easy to repurpose by trimming, expanding, or converting to GIFs for easy sharing. Infographics also make great videos.

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How to Make a Video Like a Professional

You don’t need expensive equipment to make a great video. Sometimes you don’t even need your own footage. An idea is a great place to start. Try storyboarding your plan and writing a script. Find or create the footage you need. Edit it using an online app. Upload for viewing!

Free Stock Footage

Video Content Is a Vital Part of Your Content Marketing Strategy

We are usually attracted to click on images and videos on posts of Instagram or Facebook and we seldom can resist them. It's becoming a common "habit" of ours to be often on our mobile devices to satisfy our curiosities. Videos especially are the big attraction. I personally would look out for videos when on Instagram.

As a result online marketers are taking the advantage of video marketing as part of their content marketing to increase online traffic for better returns; and marketers the likes of Brian Clark, Heidi Cohen, Neil Patel, and many more are generating more video content. Video marketing as part of s.e.o. content creation is a must in content marketing today. It's obviously clear that to stand out and to build trust among your audience, it's incredibly important to get in front of a camera. That's why you see Neil Patel increasingly generating more and more videos.

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The time for video is now. All the major players in the marketing industry see it, and below are some pointers as to why so many marketers are using video and why it should be your choice to use it for your business and branding.

1. YouTube Can Drive Great Traffic.

Why Is Video Marketing So Big?

Whether you currently possess or plan to start, a business online or off, it would be wise to incorporate marketing video into your marketing plan. Video marketing is taking the business world by storm and is only poised to grow.

Why Is Video Marketing So Big? Let's explore that.

Whatever solution you give, whichever products you sell, you simply should go where the clients are, and they are on the internet in astounding numbers. The internet has grown exponentially since it became a staple in homes in the 1990s. It has become an important, ever-expanding market, giving brick-and-mortar stores a run for their money, if not putting them out of business, sometimes.

Think about video rental stores (Blockbusters for example), along with book stores as well as music shops which have actually all decreased in physical numbers in the face of online competitors. Also, whether your business is housed online or off, chances are good that you have a website. Why does that matter? Websites need traffic, period.

It has been forecast that by the end of this year, three-quarters of all internet traffic will come from consumers watching a video.

Do I have your attention now? Video Boosts Conversions and Sales

In this technologically driven day and age, many consumers who use to read the local newspaper ads for product and price feedback, now look to the internet for pre-purchase information. Research suggests that at least 40% of all consumers will browse the world-wide web before making any financial decision to purchase an item either from online or from a store in your local high street or shopping mall etc.

A video is that influential.

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Take Your Business To New Heights With Video Marketing

A few years back, video marketing was considered a high priced activity for any business. It required cameras, cameramen, professional editors and time on TV channels; all these required heavy prices to be paid. However, with the popularity of internet more number of people can have access to it, along with the reduced price of cameras and other equipment have made video marketing an affordable and valuable method for business people to reach out millions of people across the globe. If you are still confused, this article shall provide you a few helpful reasons to start video marketing. Check them out as follows:

Good reasons to opt video marketing

• Adds a personal touch: Video marketing permits you to interact directly with the customers.

Why Ignoring Video Marketing Is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I've also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there's the popularity of YouTube, Snapchat, Twitter and Instagram's video platforms and capabilities that makes using video hard to ignore in today's business marketing landscape.

And it shouldn't come to anyone's surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

* A Facebook video receives, on average, 135% more organic reach than a photo. 

Why Does Your Business Need Video?

If you are looking for video production, then you appreciate the power of visual content in contemporary corporate communications. As a business owner, you should leverage visuals to own a piece of this rich market. The convenient location, vibrant economy, growing population makes a place perfect for any type of business be it a car dealership, restaurant, real estate company, taxi service or any other.

Video has emerged as the most popular business communication tool in the modern world and you should harness its power to grow your brand.

Why Video Production?

96% of B2B organizations use visual content in some way while 87% online marketers are already using these tools.

Reasons Why Videos Are Becoming Essential Tools For Online Marketing?

Internet marketing is a new age of marketing with the introduction of the Web and progressive innovations. It must not be a shock that more companies today are engaging, vibrant internet marketing methods to increase market presence and sales for much better profits and market exposure.

As innovation advances, online video marketing is creating a huge hit among online company promos as web customer habits modifications to like visual marketing methods over conventional text-based alternatives. A bigger viewership drives more companies to delight in video marketing to protect more traffic to their sites.

Appeal in Video Marketing