6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot
Have you noticed seeing a lot more videos on Facebook lately?
Not only have there been a plethora of Facebook LIVE videos, but I've also been
seeing a trend of videos made from simple animations or static inspirational
images with music added.
All because Facebook has declared video to be something
people want to watch more than any other form of content.
Then there's the popularity of YouTube, Snapchat, Twitter
and Instagram's video platforms and capabilities that makes using video hard to
ignore in today's business marketing landscape.
And it shouldn't come to anyone's surprise either. Think
about how we have all been spoon-fed videos since young toddlers on TV.
The good news is, with the advancement of technology over
the past few years, you no longer need to be a professional videographer or
editor to be able to produce decent-looking videos, especially for a social
media audience.
Still not sure if you should bother taking on the task of
learning to do videos for your social media marketing? Take a look at some of
these stats:
* 73% of Business-to-Business marketers say video positively
impacts their marketing return on investment.
* According to CISCO, 80% of all consumer internet traffic
will come from videos by 2020.
* 10 billion videos are watched on Snapchat every day.
* More than 500 million hours of videos are watched on
YouTube every day
* A Facebook video receives, on average, 135% more organic
reach than a post with just a photo.
* On Twitter, videos are 6 times more likely to be retweeted
than photos and 3 times more likely than GIFs
* Companies that use video in their online marketing efforts
have been known to grow their revenues 49% faster.
* Businesses who use videos in their marketing enjoy a 27%
higher Click Through Rate (CTR) and 34% higher web conversion rates than those
which don't (Aberdeen Group, 2015).
Pretty impressive, wouldn't you say? But what can video
actually do for you that will help boost your bottom line?
By incorporating videos into your business and social media
marketing, you can take advantage of the following benefits:
1. Increase Your Target Market's Confidence in You
Since trust is what relationship marketing is built upon,
videos make a perfect fit to developing your target market's confidence with
your business offerings.
Because you want to create the "Know, Like and
Trust" factor with your ideal client, there is nothing better than having
your smiling face be in front of that market in order for them to see your
personality, understand your level of expertise, and get an instant impression
of you that will lead them quicker to purchase.
2. Boost Your Search Engine Rankings
Because people tend to stay on your site's web page longer
by watching a video, the search engine's algorithms are interpreting that to
mean your site is worthwhile. This will in turn boost your SEO rankings.
According to Moovly, your chances are 53x's greater to be
higher up in Google's search results if your website or blog post includes a
video.That coupled with Google's ownership of YouTube, your chances of getting
higher rankings are increased when your videos are also housed there.
3. Gain a Higher Social Media Reach
Getting more people to like, comment and share your posts on
Facebook has been an increasing challenge for business owners. The good news
is, video has been a shining beacon of hope where 76% of users say they are apt
to share entertaining videos on social media.
If you make an effort to create fun and entertaining videos,
this will increase your brand exposure and will, in turn, bring more attention
to your business in an indirect way.
4. Enjoy Higher Website Conversions
Video marketing studies show that 74% of users who watched a
video explaining or demonstrating a product ended up making the purchase.
So by simply adding a video to your sales or free giveaway
page, you should see a significant increase in people signing up for your
offering.
5. Save on Expensive Production Costs
With technological advancements we are seeing at an
incredible rate, the great news is you don't need to invest in a lot of
expensive equipment to create well-made videos.
All you need is your smart phone and you're good to go. So
videos are now considered a cost-effective solution to getting in front of the
masses in a format people are responding well to.
6. Take Advantage of Showcasing Your Offerings
A video is a great way to explain, demonstrate and showcase
any kind of product or service offering you may have.
Whether you are promoting a new program or offering a free
giveaway for list building purposes, adding a video to the landing page will
help give the viewer an opportunity to see it in action and visualize its
benefits.
So as you can see, there are lots of reasons to start using
videos to enhance your marketing efforts that will lead to increased sales.
Unlike as little as 10 years ago, the cost of equipment and
production has made video marketing much more affordable for business owners;
however, this is not to say it's simple, easy and a sure-thing for success.
By Susan Friesen - Article Source: EzineArticles.com/9723762
No comments:
Post a Comment