Why Ignoring Video Marketing Is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I've also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there's the popularity of YouTube, Snapchat, Twitter and Instagram's video platforms and capabilities that makes using video hard to ignore in today's business marketing landscape.

And it shouldn't come to anyone's surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

* A Facebook video receives, on average, 135% more organic reach than a photo. 

Snapchat: The Next Social Media Sales Generator

There is a myth that Snapchat is for individuals only - not business. Well, it's not true.

And today we'll show you exactly how you can build a following and a brand on Snapchat that brings you new visitors, customers and sales for your business. So let's start at the beginning...

What is Snapchat?

Simply put, Snapchat is a social media platform launched in 2011 for sharing photos and videos that automatically self-destruct within seconds of the receiver opening it. It's easy to use, and young people as well as celebrities love it. It's also regarded as one of the best apps to send and receive pictures. And of course you can also chat and message people with Snapchat as well.

Facebook tried to buy Snapchat and couldn't, so they launched their own app called Slingshot.

What, you never heard of Slingshot? Neither has most anyone else. Sorry Facebook, but Snapchat rules.

So why do people love Snapchat? Besides being fun and immediate, it's also private. You can share photos with anyone without worrying they'll be stored and uploaded to the internet for public viewing. Since all photos and videos self-destruct within a few seconds, it doesn't give the receiver a chance to do anything but view them.

How do you get started on Snapchat?