10 Email Marketing Tips for Small Business Owners

In this digitalised world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don't know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let's take a look at 10 reasons why sending email tops any form of online marketing.

Grab our free Social Media checklist and free training here

5 Quick Tips to Boost Engagement on Your Social Media Pages

Before you plan your next post, start using these easy engagement tips to set your pages on fire!

Read on for our favourite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans!

Grab our free Social Media checklist and free training here 

1. Instagram - Boost Engagement & Conversions

50% of Instagram users follow at least one business, the app has continued to grow in popularity since being purchased by Facebook in 2012. Making Insta ideal for communicating your brand's message using visual content - however posting pimped up images is only one part of the equation. If it's engagement you're after (and it is... ), it's important to pimp up the captions that go with those awesome pics!

I've curated the main tips below; if you're after the real nuts and bolts see Aaron's full article at Social Media Today.

Write With an Authentic Tone of Voice - Instagram users aren't expecting a serious tone of voice - they're generally using the app in their free time to look at cool visuals and be entertained.

Include a CTA (Call To Action) - 65% of top-performing brands post on Instagram feature products. Directly instructing people to check out your product or make a purchase can work well on this platform.

3 Free Super Twitter Tips for Business

Twitter boasts of 310 Million active users on its platform. It is right there behind Facebook in terms of popularity and usage.

What is amazing about Twitter is how it restricts messages from users within 140 words, thereby challenging its users to be brief and witty.

Grab our free Social Media checklist and free training here

I have been using Twitter for years helping promote my client's businesses and our business using the platform.

Here are 3 free super Twitter tips to help your business grow better on Twitter:

1. Twitter Profile Creation:

Video Content Is a Vital Part of Your Content Marketing Strategy

We are usually attracted to click on images and videos on posts of Instagram or Facebook and we seldom can resist them. It's becoming a common "habit" of ours to be often on our mobile devices to satisfy our curiosities. Videos especially are the big attraction. I personally would look out for videos when on Instagram.

As a result online marketers are taking the advantage of video marketing as part of their content marketing to increase online traffic for better returns; and marketers the likes of Brian Clark, Heidi Cohen, Neil Patel, and many more are generating more video content. Video marketing as part of s.e.o. content creation is a must in content marketing today. It's obviously clear that to stand out and to build trust among your audience, it's incredibly important to get in front of a camera. That's why you see Neil Patel increasingly generating more and more videos.

Grab our free Social Media checklist and free training here 

The time for video is now. All the major players in the marketing industry see it, and below are some pointers as to why so many marketers are using video and why it should be your choice to use it for your business and branding.

1. YouTube Can Drive Great Traffic.

How To Grow Your Small Business Using Instagram

Small Business marketing using Instagram

Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

• There are more than 300 million Instagram users worldwide.
• Approximately 70 million photos are uploaded per day.
• The account is 'free' to set up so there are low barriers to entry.
• It is a medium that allows for easy sharing of content 24 hours a day.
• What sort of success have businesses achieved using Instagram?
• Businesses such as Levis, L'oreal and hundreds of others have been able to use the tool to:
• To increase awareness of their products and services.
• To increase brand recognition.
• To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
• Run successful promotions, competitions and giveaways.

Grab our free Social Media checklist and free training here 

5 Advantages of Running a Google AdWords Campaign

You can run ads to create more leads and income. You can offer more products on the web. You can get more traffic to your site. But, it isn't so much that straight forward. There are different things to deal with. We should examine the advantages of Google AdWords as an advertising platform.

Since you get the instant result in Google AdWords because of its transparency and expeditious, which is why Google AdWords is preferred always and its worth every penny you spend on it.

1. AdWords works quicker than SEO

The biggest advantage of Google AdWords is that it works quicker than SEO. Both SEO and Google AdWords are web search tool promoting methodologies to create more traffic and leads. Also, it's purely a lead generation way of the entire process.

Here are a few reasons why it's faster and more viable: -

• You can concentrate on various keywords at once.
• You can switch the campaign on and off whenever you want.
• Promotions which shows up on the highest point of the page get quick visibility.

2. Increase brand awareness

5 Reasons Why Email Marketing Is Important For Your Internet Marketing

Over 34% of the general population overall utilise email. That is around 2.5 billion individuals. It's anticipated to increment to 2.8 billion email clients in the following 2 years. That is correct, email's prominent. The Radicati Group, who concocted that data, additionally figure that the world sends around 196 billion messages day by day. Out of these 196 billion messages the larger part, 109 billion, is email business.

We should put it basically. Email showcasing is an energetic and capable approach to interface with individuals. Bringing it home, consider your own encounters. Do you even know any individual who doesn't have an email address? You likely get various HTML messages every week (I beyond any doubt do). You read them, get motivated by them and even anticipate the following one. Email marketing services is a major piece of our lives.

Get The Complete Guide to Email Marketing sent straight to your inbox - for free – click here.

So far assuming Email Marketing is not something for your association? Give us a chance to give you 5 reasons why Email Marketing is a channel try not to be disregarding.

1. More effective than social media (for customer acquisition)

Tips On Branding Your Business YouTube Channel

YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website.

YouTube was considered a wild west of content, it is a place where marketers fight shy of uploading their promotions and commercials, let alone building a branded channel.

There are a lot of brands and companies now that are jumping on the bandwagon. It seems like every corporation and small businesses are already creating a branded channel on YouTube, but there are still few marketers who stuck to what strategies they have been practising with and managed to harvest the full potential of the platform.

If your brand already has a YouTube channel but in need of a little bit of a surgery, or if you are planning to develop one from scratch, then continue reading this article as this one will provide some essential tips and valuable techniques to help you get started.

Grab our free Social Media checklist and free training here 

The Laser Focus

It should be noted that everything on your channel center around one theme if you are going to run a health and fitness channel, your channels and videos should focus on health and fitness, not some beauty tutorials and gadget reviews or travel videos. By focusing on one topic, you brand yourself as an expert in that field.

The Science on YouTube

The Rise Of Instagram And What It Can Do For Your Business

Why use Instagram?

Since 2010, Instagram has proved itself to be the fastest growing social media platform around! It has a user base of around 300 million and that is set to rise further. So why is this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival Snapchat, allowing for users to provide disappearing pictures or videos.

Sounds simple right? Well that's because it is. Instagram now has more sway over all its users who may have been using Snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.

Grab our free Social Media checklist and free training here 

This aggressive tactic has paid off as Instagram has surpassed Snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation like this is the reason for Instagram's sudden growth.

What's all the fuss about Instagram?

Improving Your Google AdWords PPC Campaign Results

Previously, I have discussed why Google SEO is an important task to complete prior to undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials themselves, they will tell you that where you place in a search result on their system when doing AdWords PPC advertising is a resulting combination of your bid price on a keyword phrase combined with your Quality Score - and this is defined by them as "useful information" to the consumer which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to Page One on a Google search engine paid search and to get there, you need to both outbid others and Google needs to like your site in relation to the end-user keyword phrase searching being done through their search engine.

Create an online business - grab our free Social Media checklist and free training here 

As you learn more about using Google AdWords to promote your business, you will also learn about their "Google Ad Extension" features which, if you implement them for your promotional ads, will increase your quality score and will give your site a stronger argument in Google's eyes for getting to Page One of a Google paid search. 

3 Common Mistakes to Avoid When Starting an Online Business

Although making money online seems to be very appealing and quite enticing, there are traps that one must avoid otherwise you will be another business failure statistic. More than 50% of business start-ups will fail within its first 5 years. In other words, your chance of failure is greater than your chance of success. If the failure rate is so high, what makes one want to start an online business?

There are many reasons why. Maybe you are totally frustrated with your daytime job and you feel trapped. You want to get out of the Rat Race. Maybe you are tired of working for someone else and it is time for you to be your own boss. Maybe you just lost your job and you have nowhere else to turn. Whatever the reason, an option of starting an online business has crossed your mind, otherwise you would not be reading this article. Let me make one thing clear. Starting an online business requires work.

Create an online business - grab our free Social Media checklist and free training here 

If anyone tells you otherwise don't believe them, run the other way.

If you want to start an online business allow me to share with you 3 common mistakes to avoid when starting an online business.

Email Marketing: Do You Want To Triple Your Return On Investment?

One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email. But, is a social media post really as effective as an email? Before we answer that question, lets state a well-known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing?

Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of organisations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing.

Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.

Do You Really Need Email Marketing?

If you want to improve your customers' or readers' experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach.  Greater click through rate and more. As many experienced marketers say, " the money is in the list". Some even say "your net worth depends on your network". In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics.

Get The Complete Guide to Email Marketing sent straight to your inbox - for free – click here.

The sites which produced those stats will be mentioned at the end of this article. So, let's get into the advantages of using email marketing:

Potential Reach:

Your Social Media Strategy Needs These Five Things For Success

So, you are a business with the hopes of making it big, right? Well, before you begin your ascent to the top, you need to really work on every facet of your business's image, and this is certainly the case when it comes to your social media strategy.

After all, social media is the hot thing right now that has everyone communicating, in an instant, about things they like & don't like, as well as what's 'in' or 'out'. If you want your business to be a success, you most definitely want to be 'in'.

But how do you make sure that your business is doing a good job? How do you know you're accomplishing all of your goals? Can you actually tell if you're reaching your target audience? It's these questions, and more, that need to be answered in order to keep from wasting time & money, two of your most precious resources.

Grab our free Social Media checklist and free training here 

So, as you decide it's time to ramp things up with your social media strategy, you'll need these five things to take you to the next level:

1. Defined Business Goals