5 Quick Tips to Boost Engagement on Your Social Media Pages

Before you plan your next post, start using these easy engagement tips to set your pages on fire!

Read on for our favourite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans!

Grab our free Social Media checklist and free training here 

1. Instagram - Boost Engagement & Conversions

50% of Instagram users follow at least one business, the app has continued to grow in popularity since being purchased by Facebook in 2012. Making Insta ideal for communicating your brand's message using visual content - however posting pimped up images is only one part of the equation. If it's engagement you're after (and it is... ), it's important to pimp up the captions that go with those awesome pics!

I've curated the main tips below; if you're after the real nuts and bolts see Aaron's full article at Social Media Today.

Write With an Authentic Tone of Voice - Instagram users aren't expecting a serious tone of voice - they're generally using the app in their free time to look at cool visuals and be entertained.

Include a CTA (Call To Action) - 65% of top-performing brands post on Instagram feature products. Directly instructing people to check out your product or make a purchase can work well on this platform.

Your Social Media Strategy Needs These Five Things For Success

So, you are a business with the hopes of making it big, right? Well, before you begin your ascent to the top, you need to really work on every facet of your business's image, and this is certainly the case when it comes to your social media strategy.

After all, social media is the hot thing right now that has everyone communicating, in an instant, about things they like & don't like, as well as what's 'in' or 'out'. If you want your business to be a success, you most definitely want to be 'in'.

But how do you make sure that your business is doing a good job? How do you know you're accomplishing all of your goals? Can you actually tell if you're reaching your target audience? It's these questions, and more, that need to be answered in order to keep from wasting time & money, two of your most precious resources.

Grab our free Social Media checklist and free training here 

So, as you decide it's time to ramp things up with your social media strategy, you'll need these five things to take you to the next level:

1. Defined Business Goals

Marketing and Sales Webinar Training for Small Business Owners

You might have noticed that a lot more people are using online marketing to generate new sales for their business. 

There are a few really good reasons for this: 

- You can manage your marketing from anywhere 

- Online marketing is much more affordable than traditional marketing

- You get free targeted traffic
- The cost is almost nothing to set up on various social platforms
- You can harness them to deliver new sales leads
- They work for any niche / profession / business
- Customers get access to your business 24/7
- The web gives you access to a much larger audience 

5 Tips For Successful Email Marketing For Small Businesses

As the owner of a small business, it is extremely important to keep in touch with your clients. Email marketing is a great way to maintain a good relation with your customers and to build your business. Consider the following tips for successful email marketing:

1. KEEP A VERY DETAILED AND SEGMENTED LIST: 

Maintaining a proper list of all the email addresses is extremely important for your business. Email addresses can be key to the success of your business, losing them is the last thing you will want. If you are just starting out and new to email marketing, then it is advisable to maintain an Excel sheet. Also make some categories in the lists. Different kinds of customers may require different kind of emails. If you have some customers who have signed up for a free trail on any of your products, then they will need different messaging from the ones who have already purchased something from you.

2. WRITE A CONCISE AND ENGAGING CONTENT: 

5 Steps to Get to Know Your Target Market

There is a big chance that the target market you are looking for is similar to yourself. After all, you are probably into a subject that really rings your bell and that's why you want to spread the word. 

Like us; we are learning about online marketing and defining our target market so that what we write, actually reaches the people who might find it useful. It really all comes down to these 5 steps to get to know your target market.

1. Who are they?

Since people are all over the place with their interests, and in the online world the common demographics are not that useful anymore, we must think differently. Bring your audience to life in your imagination.

Email Marketing, Know When and How to Contact Your Customers

Email marketing is a cost-effective solution. It allows taking quick action, assessing results and improving performance over time, even with little resource investment. Taking full advantage of email marketing is possible if your email has content to encourage subscribers and looks good to take action, besides the email should actually get delivered to your subscribers.

Marketers should use email marketing so that they connect target audience. Today, different strategies are open to marketers, yet email marketing is the integral part of such campaigns offering the best ROI. Of course, it is not any silver sword. Thus, there is a need for your efforts in email marketing to be effective. Think marketing strategies and turn it around using customer behaviours. Here are some useful tips:

Personalise your Customers

5 Marketing Tips To Keep In Mind in 2017

You've heard the truism that "Innovation distinguishes between a leader and a follower". There are tons of content marketers right now who questioning their marketing strategy and given how easy it is to lose focus to the noise of the day, and pressure from investors who want a quick return, more and more marketers are increasingly looking to turn a profit fast and ditching their long-term strategy.

This pattern of trend chasing and the illusion to profit from today's momentum is going obsolete. 

Originality, Innovation, and creativity are the drivers of growth. As a marketer, your goal is to create content that offers a solution, solve a problem and to keep your audience engaged.

Churning out a lot of contents without much substance is separating great marketer from mediocre. And come 2017 if your blog still resembles a generalist and does not align with your niche, you won't get high-quality traffic or attract your desired audience.

The days of copying of someone else ideas are over. To be reckoned with, you definitely need to stand out from the pack by offering unique and profound contents. I'm not saying that you should reinvent the wheel but whatever you do, it is in best your interest that your audience finds them unique and not some cliché that everyone is already talking about. Here are 5 tips to keep in mind as we usher in 2017.

5 Easy Steps to Grow Your Small Business Now!

Do you want more sales for your business? Do you need success not failure?

If you really want to know how to help your business grow then read on, I’ve been helping small business owners for nearly 20 years and I see that by making a few changes, sales will grow dramatically.
   
Let me be CRYSTAL clear about this ... I want to show you:
   
--- The EXACT Google changes you can implement to help you rank above your competitors and get more sales.
--- How to use Facebook and Twitter to target customers who already WANT to buy from you.
--- How to use your database to deliver new, regular, repeat sales.
--- 4 great ways to entice new customers (YOU CAN’T MISS THIS)
--- The Single biggest MISTAKE that small business owners make (and you are probably doing this now right!)
   
I’ve helped literally dozens of small business owners to make more sales using these up-to-date marketing techniques and they are relevant to any market, product, business or niche.

I will be presenting a LIVE webinar that is FREE to attend entitled  ‘How To Increase Your Sales Dramatically Using Free Online Marketing Tools…in 5 Easy Steps‘.
     
Make sure you don't MISS OUT! Start growing your sales NOW! Reserve your place by CLICKING HERE!

You know, what?

I’m really passionate about helping other small business owners just like me. I know that these 5 simple steps will improve your business and maximise your sales and profits… today!

If you think that sounds too good to be true, do me a favour and check out the webinar now!

REGISTER HERE to watch the live webinar now and I will reveal the answers to...

>>> Turning your website from being an online brochure into a sales generator!
>>> How to use social media to get sales enquiries for your business
>>> Steal business from your competitors with Google’s help
>>> Getting your customers to buy more from you

Here’s to getting the sales you want for your small business.

By Martin Goldthorpe

How To Increase Your Sales Dramatically Using Free Online Marketing Tools… in 5 Easy Steps

You might have noticed that a lot more people are using online marketing to generate new sales for their business.

There are a few really good reasons for this:

- Online marketing is much more affordable than traditional marketing

- You get free targeted traffic to customers who want to buy from you

- Customers can buy from your business 24/7, 365 days a year.

- You can manage your marketing from anywhere, anytime

- The web gives you access to many more customers

I have been doing online marketing for over 15 years now, building huge mailing lists and generating sales consistently. 

As a result I’ve helped dozens of small businesses create new sales opportunities that have taken them to the next level.

I’m running a FREE live webinar

5 Tips for Small Business Success

As a small business, we face certain challenges that can add stress and anxiety to our daily lives. It is not always easy meeting payroll, hiring, figuring out what platform to market on and managing the finances. But, millions of small business owners do these things every day and their businesses thrive.

Here are 5 Tips for Small Business Success

Write Down Why You Started

As a small business owner, you may find yourself living on a roller coaster. Some days you feel like you are going to take over the entire universe while other days you fire yourself and walk off the job. And, early on in the small business process, you have more firing and walking off the job kind of days. It is in these days that you must remember your "why." Why are you doing this? Why are you so passionate?