The Best Marketing Advice for Small Business Owners

Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.

Define Your Purpose

If you want to achieve marketing goals, you will need to define your purpose. Dedicate time and effort to meaningful tasks that will get results and create awareness about your brand. When you know what direction to steer your company in, marketing it in an effective manner will never be daunting again. For example, if your company offers technology services, clearly determine its purpose as solving a particular problem for a specified audience.

Define and Qualify Your Target with Narrow Terms 

5 Marketing Tips To Keep In Mind in 2017

You've heard the truism that "Innovation distinguishes between a leader and a follower". There are tons of content marketers right now who questioning their marketing strategy and given how easy it is to lose focus to the noise of the day, and pressure from investors who want a quick return, more and more marketers are increasingly looking to turn a profit fast and ditching their long-term strategy.

This pattern of trend chasing and the illusion to profit from today's momentum is going obsolete. 

Originality, Innovation, and creativity are the drivers of growth. As a marketer, your goal is to create content that offers a solution, solve a problem and to keep your audience engaged.

Churning out a lot of contents without much substance is separating great marketer from mediocre. And come 2017 if your blog still resembles a generalist and does not align with your niche, you won't get high-quality traffic or attract your desired audience.

The days of copying of someone else ideas are over. To be reckoned with, you definitely need to stand out from the pack by offering unique and profound contents. I'm not saying that you should reinvent the wheel but whatever you do, it is in best your interest that your audience finds them unique and not some cliché that everyone is already talking about. Here are 5 tips to keep in mind as we usher in 2017.