Tony Robbins's Top 10 Rules For Success (@TonyRobbins)

Check out this video on Tony Robbins 10 rules of success. Lots to learn here!

Tips and Tricks to Promote Any Small Business

According to leading marketing experts, there are few key things that companies need to keep in mind to make sure that their efforts are well rewarded with more customers. These tips and tricks will help the smallest business see an increase in sales.

Street promoters 

These promotions are one of the oldest ways to promote a new product. Simply hire some staff from another company that specialises in street promoters, and then pick a new product to promote.

As street promoters hand out free samples, coupons and other great things, more and more people will want to spend their money in the business, especially if they get a mouth-watering free sample. 

Guarantee that street promoters draw a crowd by giving out one of two things: the newest addition to the menu or the most popular item on the menu.

Social Media 

7 Marketing Mistakes You Don't Want To Make

Mistake #1: Relying on referrals or word-of-mouth. When you depend on word-of-mouth, you allow middlemen to control your flow of prospective new customers. You may have delivered a superior product at a phenomenal price but if no is talking about it, the cash register quickly stops ringing.

The solution? Make sure you have a marketing program targeted at reaching your most desired customer. Then craft a message that is relevant and meaningful and deliver it consistently.

Mistake #2: 

How To Create a Highly Profitable Niche Market For Your Small Business

Have you been in situations where you were wondering what to do to differentiate yourself from your competitors? You want to stand out from your competitors, but you don't know how?

To compete and win in the market place nowadays, you need to do something unique that nobody else is doing, and that uniqueness is to create a niche for your business. A niche is something that makes your business different from your competitors.

Recently, I was having a chat with someone at a networking event, and I asked him, what makes him different from his competitors, and he said "our price"- meaning his company offers cheaper, lower price than his competitors. From experience consulting with small business owners, I have discovered that if you are the cheapest in town, people will perceive you as not good enough.

You may want to ask me why do you need a niche? Here is my answer- "The eagle that chases two rabbits catches neither". Having a niche help you dominate the portion of the market.

It is better not to be jack of all trade and master of none. Selecting a niche group of people who you are going to concentrate on will give you much more chance of domination within specific area. You can become the known expert in that niche. It concentrates both your marketing efforts and your expertise.

Here are two recommendations for creating a profitable market niche for your business:

3 Ways to Become the Go-To Expert For Your Clients

One of the things that is really important for you to do in business is to master your craft. Just like your clients, it's essential that you know your business inside and out.

Part of that mastery is learning about your clients and their businesses too.

It's not particularly necessary to work with a target industry or niche (although that helps!), but success is something that will come to you when your name comes to mind in conversations that you aren't even a part of.

Your clients will give you referrals when they are in conversation with their colleagues, if you make sure that your name comes to their mind often, and in the right context.

So here are 3 ways you can become the go-to expert for your clients:

Learn about their industry. 

5 Steps to Get to Know Your Target Market

There is a big chance that the target market you are looking for is similar to yourself. After all, you are probably into a subject that really rings your bell and that's why you want to spread the word. 

Like us; we are learning about online marketing and defining our target market so that what we write, actually reaches the people who might find it useful. It really all comes down to these 5 steps to get to know your target market.

1. Who are they?

Since people are all over the place with their interests, and in the online world the common demographics are not that useful anymore, we must think differently. Bring your audience to life in your imagination.

How to Make Sure Your Business Survives in 2017

According to RSA, the commercial insurance company, 71 percent of the UK's small and mid-sized businesses expect their revenues to either fall or be flat in 2017. The health of any business is not guaranteed forever. At some point, virtually every small and mid-sized business hits troubled waters so this could be a difficult 12 months if you own a small business.

It's not easy spotting the early signs of trouble. Turning around the fortunes of a distressed business is a formidable task, but if you are concerned, you need to jump on it right away. Treat it like a crisis because without that kind of mindset it's hard to bring yourself to take significant action straightaway But the good news is that if you act swiftly and decisively, it is possible to recover and bounce back stronger than before.

You need to start 2017 by taking a cold, hard look at your business. Get some outside help because it's always useful to have an outsider's perspective. An experienced business consultant can help you to see what needs to be done, make the tough decisions and execute a plan.

Here are the 7 areas that you should be looking at

Optimizing Your Keywords for Selling Your Products and Services

Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional level.

Choosing the most effective keywords and/or keyphrases 

If you know anything at all about content, you know that keywords and key phrases are important for your business because you need them to allow other people to find you through those words. When a person is searching for what you do or what you produce, you want to be the first person to pop up. If your content is everything that it should be, you will find yourself at the top (or near the top) of the search engine's pages. Of course, it seems like a very simple process to put the proper keywords/key phrases into your content. However, you may have to do a little research before you have figured out the exact formula that works most effectively for your particular business.

It is important to understand that the keywords and/or keyphrases that you choose will not all be equally effective.

5 Twitter Marketing Tricks You Might Not Know!

Can you remember a time before Twitter? It's hard for me, because it seems as if I've been on there forever. I've operated an online business ever since the Internet became a thing, and started using Twitter in February 2008, just a couple of years after it launched (March 2006). While I didn't make the most use of it back then, I've hung in there. My very first tweet was "I'm opening a Twitter account." Today it's a major part of my social media marketing strategy.

Twitter, in my opinion, is one of the most amazingly powerful marketing tools - ever. Just plain ever. 

Think about it. Twitter is wide open, unlike Facebook, which comes with its privacy settings, and other issues (like how it decides your content should be distributed). Twitter allows you to deliver your marketing message 24/7, directly to the people searching for your products and services. (Hello, hashtag!)

But there are several Twitter features many business owners don't seem to be making the most out of. The following are five of my favourite Twitter marketing tips. The good news? You can start using all of them today!

Elon Musk - Work ethics, Principles, Attitude, Failure - Pearls of Advice.

Elon Musk is one of the great entrepreneurs of recent times and here he discusses many of his thoughts and actions that helped him to success...and failure.

Email Marketing, Know When and How to Contact Your Customers

Email marketing is a cost-effective solution. It allows taking quick action, assessing results and improving performance over time, even with little resource investment. Taking full advantage of email marketing is possible if your email has content to encourage subscribers and looks good to take action, besides the email should actually get delivered to your subscribers.

Marketers should use email marketing so that they connect target audience. Today, different strategies are open to marketers, yet email marketing is the integral part of such campaigns offering the best ROI. Of course, it is not any silver sword. Thus, there is a need for your efforts in email marketing to be effective. Think marketing strategies and turn it around using customer behaviours. Here are some useful tips:

Personalise your Customers

Top 10 Reasons To Hold A Webinar Today

Are you currently using webinars as part of your content marketing strategy?

If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be.

In the past, webinars were used primarily for product demonstrations and to usher customers through a company's sales funnel.

Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups.

The 21st century webinar is all about engagement: allowing your customers to connect with you and your brand on a personal level in order to strengthen relationships and increase sales.

Here are the top 10 reasons to take a second look at webinars:

1. Webinars work 

Small Business Marketing: 4 Social Media Metrics Tools

One of the reasons businesses use social media is for lead generation. For this reason, marketing tools are available to measure the return on investment (ROI). There is a host of tools to help companies reach their prospect goals such as Google Analytics, Hootsuite and Bit.ly. Like all online marketing strategies, social media requires knowledge and time to implement successfully.

There are some tools that measure all online marketing activities including website, referral traffic, return or new visitors and gender of the visitors that mostly read a site's content. I will start with one of the most popular measuring tools - Google Analytics.

4 Tips on Using YouTube for Small Business

Video is a very powerful marketing tool for businesses regardless of size, but YouTube’s search engine driven, free-to-use model, ease of use, and mass market audience means it's a great channel for small businesses. You can share loads of information in a simple 2 or 3 minute video, presenting things in an entertaining and engaging manner. People love being entertained, and what better way to inform and educate than video? You show it, you tell it and then you show and tell it

Here are 4 Tips on using YouTube for your business:

1. Create and Customise Your Channel

5 Simple Tips For Profiting From Facebook

Facebook has become an integral part of our lives. On any given day a huge percentage of the world's population will find themselves logging in, spending a few minutes or hours) checking on the goings on of their friends, family, and even favourite businesses, authors, and thought leaders.

So the question is, with all this activity on Facebook, have you found an effective way to build a fan page that not only bring in followers, but also leads them to becoming buyers? Have you found a way to profit from it for your business?

If not, or if you've only begun to explore the depths of what you can do on Facebook, then check out these tips on stepping up your game: 

TIP 1 ­ Build a community around you and your business

5 Marketing Tips To Keep In Mind in 2017

You've heard the truism that "Innovation distinguishes between a leader and a follower". There are tons of content marketers right now who questioning their marketing strategy and given how easy it is to lose focus to the noise of the day, and pressure from investors who want a quick return, more and more marketers are increasingly looking to turn a profit fast and ditching their long-term strategy.

This pattern of trend chasing and the illusion to profit from today's momentum is going obsolete. 

Originality, Innovation, and creativity are the drivers of growth. As a marketer, your goal is to create content that offers a solution, solve a problem and to keep your audience engaged.

Churning out a lot of contents without much substance is separating great marketer from mediocre. And come 2017 if your blog still resembles a generalist and does not align with your niche, you won't get high-quality traffic or attract your desired audience.

The days of copying of someone else ideas are over. To be reckoned with, you definitely need to stand out from the pack by offering unique and profound contents. I'm not saying that you should reinvent the wheel but whatever you do, it is in best your interest that your audience finds them unique and not some cliché that everyone is already talking about. Here are 5 tips to keep in mind as we usher in 2017.

Business Marketing : Getting Good PR

Every Solopreneur consultant and business owner has an eye open for good publicity opportunities. 

Articles written about one's business are far more effective than paid advertisements, because they are considered objective opinions. Other than word of mouth by satisfied clients who sing your praises, there is nothing better than good PR to help build the buzz that makes you look credible and successful and worthy of still more clients. So what are the best ways to get good publicity?