3 Tips for Successful Facebook Ads

Are you considering advertising on Facebook or are you already doing so? Then these three tips that will help your advertising campaigns to be more successful.

Tip One:

Facebook is not primarily an advertising sales platform. I know the managers of Facebook have heavily promoted it as one of the top online advertising platforms out there. And, in many ways, they are correct. It has a fabulously rich marketing database.

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So, what do I mean by this statement, that Facebook is not primarily an advertising sales platform?

What I mean is that people's intention for being there is not to buy. We're on Facebook to be social. To share silly pictures or find out what our friends are doing, etc. If we want to buy something, we will go to websites such as eBay or Amazon or Etsy.

What this means for you as an advertiser, is that if you try to sell on Facebook right out of the gate, you will fail. Why? Because there is an instant disconnect between why someone is there on Facebook, and what you are doing.

The way around this problem is for you to give. You have to promote something that gives value to the people who will see your advertisement. In short, you are using Facebook advertising to build a relationship. And, what you're hoping is that further down the road of that relationship, sales will be made.

Tip Two:

3 Ways to Become the Go-To Expert For Your Clients

One of the things that is really important for you to do in business is to master your craft. Just like your clients, it's essential that you know your business inside and out.

Part of that mastery is learning about your clients and their businesses too.

It's not particularly necessary to work with a target industry or niche (although that helps!), but success is something that will come to you when your name comes to mind in conversations that you aren't even a part of.

Your clients will give you referrals when they are in conversation with their colleagues, if you make sure that your name comes to their mind often, and in the right context.

So here are 3 ways you can become the go-to expert for your clients:

Learn about their industry.