Are you considering advertising on Facebook or are you
already doing so? Then these three tips that will help your advertising
campaigns to be more successful.
Tip One:
Facebook is not primarily an advertising sales platform. I
know the managers of Facebook have heavily promoted it as one of the top online
advertising platforms out there. And, in many ways, they are correct. It has a
fabulously rich marketing database.
So, what do I mean by this statement, that Facebook is not
primarily an advertising sales platform?
What I mean is that people's intention for being there is
not to buy. We're on Facebook to be social. To share silly pictures or find out
what our friends are doing, etc. If we want to buy something, we will go to
websites such as eBay or Amazon or Etsy.
What this means for you as an advertiser, is that if you try
to sell on Facebook right out of the gate, you will fail. Why? Because there is
an instant disconnect between why someone is there on Facebook, and what you
are doing.
The way around this problem is for you to give. You have to
promote something that gives value to the people who will see your
advertisement. In short, you are using Facebook advertising to build a
relationship. And, what you're hoping is that further down the road of that
relationship, sales will be made.
Tip Two:
