How To Be More Effective With Your Small Business Social Media Posts

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilised Social Media posting for your small business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule.  In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are many different time zones across the world with 4 time zones just in the U.S.A.  So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

No cost social media and online marketing training here

To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations. If all your clients are in the UK, then posting for the GMT time zone would make more sense.

Facebook

5 Steps to Using Facebook Live for Your Small Business

5 Steps to Getting Great Results with Your Live Broadcasts

Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility.

Facebook Live is an excellent way to get the engagement Facebook wants on your Business Page with their latest algorithm updates. As long as you're prepared, you will garner a great reach and higher views than natively uploaded videos.

With Facebook Live all you need is a 4G or better Internet connection, a Facebook profile for yourself or your business page, and you can take advantage of up to 4 hours of free live streaming.

Getting these set up isn't hard but with the volume of new live streams happening per hour you'll need to work on your videos in order to draw in users.

Grab our free Facebook, Twitter and other Social Media checklist and free online marketing  and social media training here

Keep reading to find out what you need in order to draw your followers in when you're doing your next live broadcast.

Step 1: Get the Word Out

3 Tips for Successful Facebook Ads

Are you considering advertising on Facebook or are you already doing so? Then these three tips that will help your advertising campaigns to be more successful.

Tip One:

Facebook is not primarily an advertising sales platform. I know the managers of Facebook have heavily promoted it as one of the top online advertising platforms out there. And, in many ways, they are correct. It has a fabulously rich marketing database.

Grab our free Social Media checklist and free training here

So, what do I mean by this statement, that Facebook is not primarily an advertising sales platform?

What I mean is that people's intention for being there is not to buy. We're on Facebook to be social. To share silly pictures or find out what our friends are doing, etc. If we want to buy something, we will go to websites such as eBay or Amazon or Etsy.

What this means for you as an advertiser, is that if you try to sell on Facebook right out of the gate, you will fail. Why? Because there is an instant disconnect between why someone is there on Facebook, and what you are doing.

The way around this problem is for you to give. You have to promote something that gives value to the people who will see your advertisement. In short, you are using Facebook advertising to build a relationship. And, what you're hoping is that further down the road of that relationship, sales will be made.

Tip Two:

Facebook : Are You Working Your Business Page Like You Should Be?

The two most visited websites are Google and Facebook and the second one is seen as the "must have" asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a business.

When it comes to B2B connecting, though, marketers still haven't adopted the social site. Why? Well, the effectiveness seems to be missing. But that may be that businesses haven't learned how to market Facebook properly.

So if you don't have a Facebook page for your company, or you aren't seeing anything significant coming from your page, the question is, are you marketing your Facebook page to fullest possibility?

Let's take a look at a few things you need to be doing to use this dynamic platform to increase brand awareness among other businesses, especially your competitors and vendors.

Grab our free Social Media checklist and social media marketing training here

The First Step 

Leverage the Organic Power of Facebook for your Online Marketing

I started out on Facebook just as almost everyone else did. I opened an account, started finding other friends on the site and start communicating with them mostly by - I guess you could call it - Blog posting as a lot of what Facebook is really about at its base is a social platform - a blog site.

I was starting an online business and my initial focus when getting going was to write some articles, publish them to get known and then build them into books and market them on Amazon-Kindle. I did not have much more of a strategy than that in the beginning - I had just always wanted to write and publish a book. A bucket list item.

Grab our free Social Media checklist and free training here

As I began to delve in further into the world of Facebook - and this spans time - over the last couple of years in fact - I became aware of just how powerful this platform really is from a business and product marketing perspective. And I have learned a lot about the platform to date - yet I am constantly learning more things I can do on it to further my brand awareness and even close sales right on the platform itself. With this in mind, I want to share with you some ideas for using Facebook that you may not have thought of. Here is an initial list of ideas to get you started.

Social Network - Facebook Marketing

It's 2017 and Facebook is still the largest social network on the planet. With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. A decade ago, there were no more than a few million people using Mark Zuckerberg's experiment of a social network. A decade ago, nobody expected Facebook to be a global success.

Is something going to stop it from growing at an even faster rate? With the momentum Facebook has been having over the last 5 years, do you think anything will stop it? The shocking answer is "almost definitely no", because Facebook is here to stay. Any social network or online platform with a user base that large will probably never go down, but simply adapt, instead.

Grab our free Social Media checklist and our free Social Media training here ow.ly/ZUIR30fb1EP

Most digital marketers use Facebook to promote their products to the massive audience, and there's no better place to advertise than Facebook, because everyone's ideal market is using it 24/7. But you may wonder - how can one target Facebook users with marketing?

10 Proven Ways to Increase Your Facebook Likes

Whether for personal or business purposes, one of the main goals of most Facebook users is to garner more likes and reactions. This article will outline 10 simple ways to increase the amount of likes for any post.

1. Keep Your Page Updated

It is important to note that keeping your page updated is not synonymous with spamming your Facebook followers. Getting more exposure on social media by posting periodically will result in more likes, reacts and even comments. However, posting too often is quite, frankly, annoying. As a result, your friends will literally like your post less, which translates to Facebook likes too!

2. Filtering

You can and should choose what you share on Facebook. If you have a Facebook page that you are updating correctly, but the content is lacking, you may still find yourself not reaching your goal of likes. Ask yourself: What is the point of this post? A post will have more of an impact if the meaning behind it is clear to its audience, whether its intention is to be funny, touching or thought-provoking.

Struggling to manage your social media? Free 30 day trial with Hootsuite will save you time ow.ly/Eebl308BwId

Content Marketing for Your Small Business

A large part of engaging social media posts has great content. Just having a profile on multiple Social Media sites isn't enough to keep followers engaged or attract new customers. To get and hold people's attention, you need to post new, trending and engaging content consistently.

You've probably heard that your social media content should NOT be all promotional for your product or service. Mix it up! Have a variety of different content about a wide range of subjects.

So, what do you talk about across your Social Media Channels, if you aren't supposed to sell, sell, sell? Try these topics, put your twist on them.

1. Company: Give insight to your business. 

Marketing Successfully With Facebook

Which social media channels work most effectively for your business? If you are like a lot of other business people, Facebook is probably among the list of your most used social media channels. However, do you think that you are leveraging Facebook for all that it can offer your business?

Some of your Facebook efforts will work and some will not 

The fact is that Facebook has a lot of power and possibilities behind it when it comes to business. Additionally, Facebook has been around for quite a while and it has gained respect among business people. Of course, the Facebook of today is not the Facebook of yesterday. In the beginning, Facebook was used pretty exclusively by college students to communicate easily among them. However, nowadays, Facebook is used by millions of for all sorts of purposes.

The truth is that Facebook holds tremendous potential when it comes to content marketing but you need to have a clear understanding of which aspects of the social media channel will work effectively for your business and which ones will not. Because each business is different, it is important to really wrap your mind around the particular needs of your business. Some of the aspects of Facebook that may serve your business very well are:

• Posting on a regular basis: 

6 Ways To Increase Your Social Media Engagement

Zero engagement is one of the most irritating aspects of social media marketing. Posting day in and day out gives you no results. It happens with many people. At times, you do see one or two likes, but you hear nothing most of the time. Given below are a few good ways of rising above the noise so you can raise the engagement level on your social media pages.

The attraction

First of all, you should find out what attracts your target audience on social media. Maybe, they love Facebook and use the site to read up on news stories. You should post newsworthy content if you know that they love news. On the other hand, if they use Instagram, you may want to post your business photos to attract them.

Struggling to manage your social media? Free 30 day trial with Hootsuite will save you time ow.ly/Eebl308BwId

7 Ways to Increase Traffic Using Social Media

Social media is huge and growing. There are groups, fanpages, company pages and your own personal page that you can use to engage with your target audience. The following 7 tricks, tips and techniques have been proven to increase the amount of traffic you get from large social sites and more: Facebook, Pinterest, Twitter, Instagram, Tumblr, LinkedIn and other social media sites are just a few of the popular sites and should be considered when producing material for publication.

1 - Automate the Process

Automated social media engagement is possible through HootSuite (free and paid) and IFTTT. They put your marketing on autopilot, and when you are consistently in the face of your audience, your traffic tends to improve. There are other paid software options that you can use to expand your reach that you may or may not find of benefit.

Free 30 Trial with Hootsuite - Click here.

Facebook Marketing - Your Web Traffic Goldmine

Facebook - is one of the most popular social networking sites in the world. More than 62 million people use Facebook every day. A long time ago, FB only used to be a site where you can meet and connect with friends and new acquaintances. It used to be a site where you update and post the events of your life. 

It has become a business solution and advertising medium for many entrepreneurs and businesses. FB offers an extremely exceptional way to market products and services Most businesses have also reported greatly increased traffic levels to their websites.

What is Facebook Marketing?

5 Simple Tips For Profiting From Facebook

Facebook has become an integral part of our lives. On any given day a huge percentage of the world's population will find themselves logging in, spending a few minutes or hours) checking on the goings on of their friends, family, and even favourite businesses, authors, and thought leaders.

So the question is, with all this activity on Facebook, have you found an effective way to build a fan page that not only bring in followers, but also leads them to becoming buyers? Have you found a way to profit from it for your business?

If not, or if you've only begun to explore the depths of what you can do on Facebook, then check out these tips on stepping up your game: 

TIP 1 ­ Build a community around you and your business

Why Your Business Can't Ignore Facebook Groups

Facebook is the social headquarters of the internet. Facebook groups are an excellent place to hook up with people in your industry and potential customers. When you open a group on Facebook, you can enjoy a very easy-going, community relationship with your followers.

The benefits of setting up a group on Facebook for building your online business, blog and brand are plentiful. 

Here are just 5 of them.

Post Your Email Newsletters to Your Facebook Fan Page

Like many businesses, you may be exploring integrating social media with your email marketing campaigns. Doing so can expand the reach of your messages and grow both your fans/followers as well as your email list.....(click here to read more)

Creating a group on Facebook is easy and can help your small business

Facebook groups can help your small business grow by creating better customer loyalty and building your relationship with your customers.

Make them feel loved by asking your customers to join your group and then nurture them by asking their opinion on your products or services, alert them to upcoming events or offers and invite them to 'Group' events.

Important - remember to respond to their comments or suggestions, if you support them, they will support your business.