6 Ways To Increase Your Social Media Engagement

Zero engagement is one of the most irritating aspects of social media marketing. Posting day in and day out gives you no results. It happens with many people. At times, you do see one or two likes, but you hear nothing most of the time. Given below are a few good ways of rising above the noise so you can raise the engagement level on your social media pages.

The attraction

First of all, you should find out what attracts your target audience on social media. Maybe, they love Facebook and use the site to read up on news stories. You should post newsworthy content if you know that they love news. On the other hand, if they use Instagram, you may want to post your business photos to attract them.

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Outside social media

Another great tip is to know what the audience does when they are not using social media. You can use this information to get their attention. For instance, if you deal in outdoor products for dog owners, you can use more pictures of dogs in your social media posts. You can show some dogs on a hike. Alternatively, you can show the pictures when you are playing with dogs. This will stop your audience from scrolling and they will read to know what you have to say.

Be funny

It's important to keep in mind that when consumers visit your social media page, you have to entertain them. If you forget this part, you will lose their attention. Their engagement level drops and you lose a lot of visitors.

If you have a good sense of humour, you can promote your products on social media in an effective manner. This will keep your audience engaged. Many brands used this approach and got great success.

If your content is funny enough, people will like it, share it and tag their friends. As a result, you will get millions of likes, comments and shares.

Emojis

If you are looking for a good way to get a reaction from your audience, you can use emojis. This way you can set the tone and let your readers know that you can entertain them. For instance, if you have something funny to share, you can include emoji in the post. Actually, this is to let your audience know that you are going to share something funny.

Reaction

At times, you can boost the engagement level if you ask for it. If you use the reaction button of Facebook, you can get a specific reaction. Let's take an example. If you start as contest and give rewards to the audience for pressing the "love" button instead of the "like" button, you can get this reaction from most of your audience.

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Review

You may not reward others to review your business, but you can ask them to leave a feedback in the form of the reaction.

So, these are a few tips that can help you raise your audience's engagement level on social media.

By Shalini Madhav - Article Source: EzineArticles.com/9731460