Optimizing Your Keywords for Selling Your Products and Services

Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional level.

Choosing the most effective keywords and/or keyphrases 

If you know anything at all about content, you know that keywords and key phrases are important for your business because you need them to allow other people to find you through those words. When a person is searching for what you do or what you produce, you want to be the first person to pop up. If your content is everything that it should be, you will find yourself at the top (or near the top) of the search engine's pages. Of course, it seems like a very simple process to put the proper keywords/key phrases into your content. However, you may have to do a little research before you have figured out the exact formula that works most effectively for your particular business.

It is important to understand that the keywords and/or keyphrases that you choose will not all be equally effective.

Still Not Having a Mobile Friendly Website in 2017?

In 2015, Google unveiled a change to the search engine algorithms which is now considered as a ranking signal in a website's mobile presence. For this reason, responsive design is a must.

In other words, a website has to be accessible on a smartphone.

It should contain the following elements: 

• Clear text that does not require zooming
• Enough space for tap targets
• No horizontal scrolling

You probably can recall that viewing a website on your phone some time ago was not a favourable experience at all.

During 2017, the amount of Smartphone users worldwide will exceed 2 billion.

Search Engine Optimisation: Why Small Business Gets SEO Wrong

Like it or loath it, search engine optimisation (SEO) is a necessary part of your online marketing strategy.

Many believe it involves gathering together a list of keywords, sticking them into a website and people will find you.

Sadly it doesn't work like that, which is why so many businesses are getting it wrong.

People also have the view that SEO is incredibly complex and time-consuming. In truth, it's not. 

Granted, it takes a bit of getting your head around it, but the on page stuff is easy to grasp, although you will need a web designer who understands SEO to get all the 'behind the scenes' stuff right. The problem is many can't be bothered to invest the time it takes to get to grips with what needs doing, and that's when it all goes horribly wrong.

So, what are the most common SEO mistakes that small businesses make? 

SEO Tips : Mobile Friendly Websites

For some time now Google has been making recommendations around the mobile experience; so it's really no surprise that it's now becoming a part of their algorithm.

One point we should highlight since writing that article, is that Google has refined its interpretation of 'Mobile Friendly'. Simply being able to use your site on a mobile device (i.e. not using flash etc.), is no longer sufficient; the new algorithm requires that you now either need a dedicated mobile site, or a mobile responsive site in order to gain Google favour.

So what does this actually mean? 

The Complete Beginner's Guide To Schema Mark-Up

Click here for more information.

What is a Schema?

Schema is an advanced vocabulary for structured data, developed by Microsoft, Yahoo, Google and Yandex with the aim of developing structured data vocabulary that search engines can comprehend. It is particular vocabulary of microdata that can be added to HTML to enhance the representation of a page in SERPs.

Structured data is the information processed in a way that can be perceived universally and the search engines can easily make out about a web page, its content, components permitting them to send back vital results to the searchers. Leveraging the structured data enhance the understanding of a search engine about the contents of a site, augment the visibility of search through rich snippets, knowledge graphs and featured snippets. Structured data enables in creating search engine oriented signals, to affect the search rankings.

Thus, without structured data a webpage will only contain chunks of information with no relevant context. The various code forms add to a webpage the different components such as opening hours, images, dates or reviews and provide the meaningful context to a page.

How Schema Mark-up Performs:

How to Add Your Business to Google Maps

Previously known as Google Places, the Google Maps Function presently belongs to the dashboard of Google My Business, the dashboard of Google to track and manage your digital presence across different platforms of Google with the inclusion of AdWords, Google Analytics, Google+, Google Maps (Google Local).

If you are getting ready to start listing, just remember that in some situations, Google will show businesses from communities around in the Local search results; however, you are just permitted for registering your business in the city or town in which you stay physically.

Claiming or adding your business on Google My Business:

Keyword Research Plays a Vital Role in Search Engine Marketing

Every time you are seeking information on search engine optimisation or trying to learn a new strategy regarding the topic, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decides whether he or she is going to stay or leave altogether.

What is a "keyword" and how it works