7 SEO Tools to Help You Improve Your Website's Ranking

Search Engine Optimisation (SEO) is one of the most important aspects of online marketing. If you want your website to rank high in search engine results pages, you need to implement SEO best practices. And one of the best ways to do that is by using SEO tools. Read on to know the seven SEO tools that can help you improve your website’s ranking.

SEO Tool #01: Keyword Research Tools

Keyword research is one of the most important aspects of SEO. You can target the right audience and improve your website’s ranking in search engine results pages by finding the right keywords. There are many keyword research tools available online, including Google AdWords Keyword Planner and SEMrush. These tools can help you find the right keywords for your website and track your keyword rankings over time.

SEO Tool #02: Backlink Checkers

Backlinks are one of the most critical factors in SEO. A high-quality backlink from a reputable website can improve your website’s ranking in search engine results pages. There are a number of backlink checker tools available, including Moz Link Explorer and Majestic SEO. These tools can help you track your website’s backlinks and identify opportunities to build new ones.

SEO Tool #03: Site Audit Tools

Site audits are an important part of SEO. By auditing your website, you can identify any on-page SEO issues and make the necessary changes to improve your website’s ranking. There are a number of site audit tools available, including Screaming Frog SEO Spider and Woorank. These tools can help you track your website’s SEO health and find opportunities for improvement.

SEO Tool #04: Google Search Console

Google Search Console is a free SEO tool offered by Google. It provides you with detailed information about your website’s search engine traffic, including the number of impressions and clicks your website receives from Google search results pages. You can also use Search Console to submit sitemaps and track your website’s crawl errors.

SEO Tool #05: Google Analytics

Google Analytics is another free SEO tool offered by Google. It provides you with detailed information about your website’s traffic, including the number of visitors, page views, and average session duration. You can also use Analytics to track your website’s conversion rates and determine where your visitors are coming from.

SEO Tool #06: Bing Webmaster Tools

Bing Webmaster Tools is a free SEO tool offered by Microsoft. It provides you with detailed information about your website’s search engine traffic, including the number of impressions and clicks your website receives from Bing search results pages. You can also use Webmaster Tools to submit sitemaps and track your website’s crawl errors.

SEO Tool #07: SEOmoz PRO Tools

SEOmoz PRO is a suite of SEO tools offered by Moz. It includes a keyword research tool, backlink checker, site audit tool, and more. SEOmoz PRO also provides you with weekly SEO reports, which can help you track your website’s SEO progress over time.

If you want to improve your website’s ranking in search engine results pages, you need to implement SEO best practices. And one of the best ways to do that is by using SEO tools. By using the seven SEO tools listed above, you can identify areas of improvement for your website and make the necessary changes to boost your SEO.

Why use these SEO tools?

Search Engine Optimization (SEO) is the process of improving the ranking of a website on search engines. There are many techniques that can be used to improve a website’s ranking, but the most effective method is to use SEO tools.

SEO tools are programs or websites that help you improve your website’s ranking. They do this by providing you with information about your website and the competition. They can also help you track your website’s ranking over time, so you can see how well your SEO efforts are working.

There are many different SEO tools available, and each one has its own strengths and weaknesses. It is important to choose the tool that best suits your needs and then use it regularly to get the most benefit.

At Richmond SEO and Marketing Agency, we use various SEO tools to help our clients improve their website’s ranking in search engine results pages. These tools include keyword research tools, backlink checkers, site audit tools, and more. By using these tools, we can identify areas of improvement for our client’s websites and make the necessary changes to boost their SEO.

Contact us at team@richmondseoagency.com or call us in London on 020 8970 7473

By Martin Goldthorpe, Richmond SEO & Marketing Agency 18/3/22

Using Images to Improve Your Content Marketing

Whether they are inserted into the header or placed within the main body of text, images are an illustration of your small business contents core idea. Including simple images that relate to as wide an audience as possible will help maximise the work your content can do.

Where Can I Find Photos?

There are a number of places on the web you can find royalty free images that are free to download.  Even more where you can pay to download. The easiest way to find the latest resources is to do a search for “Royalty Free Images.” Pixabay is a good place to go.

No matter where you go for images, it’s vitally important to give proper attribution when required. A good rule of thumb for attribution is to credit the contributor of the image and include the website where you found it, ie: “Photo Courtesy of ABCD from FreePics.com.”

The same goes for a registered trademark or trademarked product. For example, if Nike Swoosh or an actual Nike product is seen in the photo, include a statement like, “Nike, the Nike logo, and Nike Products are trademarks of Nike Inc., registered in the U.S. and internationally.”

Image SEO 

Key Steps Before Implementing an Online Marketing Plan

You Have a Website; Now How Do You Attract New Clients?

Having a website doesn't do much for your business if no one visits it. Try these initial steps to marketing your website online.

Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online presence is necessary. And for anyone dealing in business to consumer (B2C) space, a website can even be the business.

So you get a new website build, but what about getting qualified potential customers to it?

The truth is, traffic is the life blood of any business website and not having any can be very harmful to the bottom line.

This is where on-site SEO, off-site SEO, paid efforts, content marketing and social marketing can all work together (and should) for a complete online marketing approach.

What makes one component necessary is often the ability of the business owner to perform it. That can mean hiring marketing professionals, taking the time to attempt it themselves, or having a solid budget for paid methods and experts to navigate them for you.

Click here to get a FREE landing page to drive Prospects to your Website

Ideally you want it all so all bases are covered. Many businesses have none of these tactics in place, or have them done wrong and as a result are struggling to gain qualified leads and traffic.

This article covers what you need to gain traffic to your website and next week we'll get into more specifics of what to do once these preliminary steps are done.

Do These Three Things Before You Start Marketing

Is Your E-Commerce Site Working for You?

Albeit building an e-commerce website is a herculean task, actually running it successfully and generating sales and revenues is even tougher, given the fierce competitive e-commerce global landscape. Thousands of e-commerce sites are selling almost similar products with identical features. How to convert your potential buyer, the actual buyer?

There had been a great deal of ongoing experiment and research to pitch various innovative ideas and strategies to woo the prospective buyers! Some often click; a few may not! But there are certain guidelines that can assure you that your e-commerce platform is ready to vie your competitors!

Take a look at these prudently and aptly picked crucial tactics that can help you generate revenue from your e-commerce site without expecting you to come out of your comfort zone.

Quality and Informative Content 

5 Easy Steps to Grow Your Small Business Now!

Do you want more sales for your business? Do you need success not failure?

If you really want to know how to help your business grow then read on, I’ve been helping small business owners for nearly 20 years and I see that by making a few changes, sales will grow dramatically.
   
Let me be CRYSTAL clear about this ... I want to show you:
   
--- The EXACT Google changes you can implement to help you rank above your competitors and get more sales.
--- How to use Facebook and Twitter to target customers who already WANT to buy from you.
--- How to use your database to deliver new, regular, repeat sales.
--- 4 great ways to entice new customers (YOU CAN’T MISS THIS)
--- The Single biggest MISTAKE that small business owners make (and you are probably doing this now right!)
   
I’ve helped literally dozens of small business owners to make more sales using these up-to-date marketing techniques and they are relevant to any market, product, business or niche.

I will be presenting a LIVE webinar that is FREE to attend entitled  ‘How To Increase Your Sales Dramatically Using Free Online Marketing Tools…in 5 Easy Steps‘.
     
Make sure you don't MISS OUT! Start growing your sales NOW! Reserve your place by CLICKING HERE!

You know, what?

I’m really passionate about helping other small business owners just like me. I know that these 5 simple steps will improve your business and maximise your sales and profits… today!

If you think that sounds too good to be true, do me a favour and check out the webinar now!

REGISTER HERE to watch the live webinar now and I will reveal the answers to...

>>> Turning your website from being an online brochure into a sales generator!
>>> How to use social media to get sales enquiries for your business
>>> Steal business from your competitors with Google’s help
>>> Getting your customers to buy more from you

Here’s to getting the sales you want for your small business.

By Martin Goldthorpe

How to Optimise Your Website for Local Search - 13 techniques to improve your rankings locally

If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.

Since many marketing initiatives are of a more global nature that don't help you at all, there's actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.

Aside from using targeted Facebook and Google Ads, local search optimization can help your business be found in searches when people are looking for a business likes yours in their area.

So what can you do to get your website to rank better for local search?

Here's 13 techniques to improve your rankings locally:

Still Not Having a Mobile Friendly Website in 2017?

In 2015, Google unveiled a change to the search engine algorithms which is now considered as a ranking signal in a website's mobile presence. For this reason, responsive design is a must.

In other words, a website has to be accessible on a smartphone.

It should contain the following elements: 

• Clear text that does not require zooming
• Enough space for tap targets
• No horizontal scrolling

You probably can recall that viewing a website on your phone some time ago was not a favourable experience at all.

During 2017, the amount of Smartphone users worldwide will exceed 2 billion.

5 Tips for Writing Website Content for Your Small Business

Regarding your online presence, your website is, in essence, an ambassador for your business. 

Through it, you present your small business to your customers so they can understand all you offer.

Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market:

1. Make your copy current

Don't assume you can toss any old article or other form of content on your website to fill up space and engage your site visitors. People check out... and stay on... websites that offer timely and useful information. Update your site regularly on what products and/or services your business offers.

2. Have a focus for each page on your site 

Search Engine Optimisation: Why Small Business Gets SEO Wrong

Like it or loath it, search engine optimisation (SEO) is a necessary part of your online marketing strategy.

Many believe it involves gathering together a list of keywords, sticking them into a website and people will find you.

Sadly it doesn't work like that, which is why so many businesses are getting it wrong.

People also have the view that SEO is incredibly complex and time-consuming. In truth, it's not. 

Granted, it takes a bit of getting your head around it, but the on page stuff is easy to grasp, although you will need a web designer who understands SEO to get all the 'behind the scenes' stuff right. The problem is many can't be bothered to invest the time it takes to get to grips with what needs doing, and that's when it all goes horribly wrong.

So, what are the most common SEO mistakes that small businesses make? 

SEO Tips : Mobile Friendly Websites

For some time now Google has been making recommendations around the mobile experience; so it's really no surprise that it's now becoming a part of their algorithm.

One point we should highlight since writing that article, is that Google has refined its interpretation of 'Mobile Friendly'. Simply being able to use your site on a mobile device (i.e. not using flash etc.), is no longer sufficient; the new algorithm requires that you now either need a dedicated mobile site, or a mobile responsive site in order to gain Google favour.

So what does this actually mean?