You Have a Website; Now How Do You Attract New Clients?
Having a website doesn't do much for your business if no one
visits it. Try these initial steps to marketing your website online.
Whether a big corporation or a solo-entrepreneurship, there
is likelihood some form of online presence is necessary. And for anyone dealing
in business to consumer (B2C) space, a website can even be the business.
So you get a new website build, but what about getting
qualified potential customers to it?
The truth is, traffic is the life blood of any business
website and not having any can be very harmful to the bottom line.
This is where on-site SEO, off-site SEO, paid efforts,
content marketing and social marketing can all work together (and should) for a
complete online marketing approach.
What makes one component necessary is often the ability of
the business owner to perform it. That can mean hiring marketing professionals,
taking the time to attempt it themselves, or having a solid budget for paid
methods and experts to navigate them for you.
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Ideally you want it all so all bases are covered. Many
businesses have none of these tactics in place, or have them done wrong and as
a result are struggling to gain qualified leads and traffic.
This article covers what you need to gain traffic to your
website and next week we'll get into more specifics of what to do once these
preliminary steps are done.
Do These Three Things Before You Start Marketing
