Small Business Marketing: 4 Social Media Metrics Tools

One of the reasons businesses use social media is for lead generation. For this reason, marketing tools are available to measure the return on investment (ROI). There is a host of tools to help companies reach their prospect goals such as Google Analytics, Hootsuite and Bit.ly. Like all online marketing strategies, social media requires knowledge and time to implement successfully.

There are some tools that measure all online marketing activities including website, referral traffic, return or new visitors and gender of the visitors that mostly read a site's content. I will start with one of the most popular measuring tools - Google Analytics.

15 Infallible Ways to Increase Your Followers in Different Social Media Platforms in an Instant

Social Media has become a global phenomenon which has made millions and millions of people worldwide to be engrossed in its use, but for a social media page to be a booming success especially in the world of entrepreneurship; one has to exhaust all the efforts to attract loyal followers. Here are some of the most valuable recommendations on how to make this possible:

1. Market Yourself

Obviously, the very first thing to do is to encourage and persuade people to follow you and what best way to do this is simply to "ask them to follow you". This could be effectively done by making your page available in social media pages so social media aficionados will no longer take too much time to look for your profile. This can be done in ways such as: 

Hootsuite Review: Save Valuable Time With Hootsuite!

As busy entrepreneurs our days often speed by and time trickles away before our very eyes. The struggle to keep up with the demands of business is a daily battle, and any "work-around" or time-saving tool that adds precious minutes to an already stretched thin day is not only welcome, but appreciated.

Social media, as necessary as it is for business growth and lead generation, is just one more task many business owners struggle to fit in their already busy schedules. When juggling multiple social media accounts, third party tools like Hootsuite can be a time and life saver. Designed as a dashboard, Hootsuite allows users to connect to Facebook (business page and personal profile) LinkedIn, Google+ and Twitter, and schedule content to be seen on these channels.

"Hootsuite is a third party service that allows businesses, organisations, and individuals to monitor, manage, and schedule their social media marketing activity by scheduling tweets and updates into the future."- Hootsuite

Click here for a FREE 30 day trial with Hootsuite to help you manage social media for your business.