As busy entrepreneurs our days often speed by and time
trickles away before our very eyes. The struggle to keep up with the demands of
business is a daily battle, and any "work-around" or time-saving tool
that adds precious minutes to an already stretched thin day is not only
welcome, but appreciated.
Social media, as necessary as it is for business growth and
lead generation, is just one more task many business owners struggle to fit in
their already busy schedules. When juggling multiple social media accounts,
third party tools like Hootsuite can be a time and life saver. Designed as a
dashboard, Hootsuite allows users to connect to Facebook (business page and
personal profile) LinkedIn, Google+ and Twitter, and schedule content to be
seen on these channels.
"Hootsuite is a third party service that allows
businesses, organisations, and individuals to monitor, manage, and schedule
their social media marketing activity by scheduling tweets and updates into the
future."- Hootsuite
Click here for a FREE 30 day trial with Hootsuite to help you
manage social media for your business.
Hootsuite is a streamlined way to monitor and schedule
social media feeds in one tidy place. Users can load the information they want
to share, in 15 minute increments, and schedule this content months into the
future. This "set and forget" option is not as effective as being live
on these social media channels, but it does allow businesses to have activity
and visibility on social media without having to feel like they need to babysit
their accounts.
Other perks with this tool include the ability to set up
"Steams" within Hootsuite to monitor things like Facebook Page
activity, Twitter Mentions or retweets and even Direct Messages. These Streams
also allow for retweeting and sharing without having to leave Hootsuite. Other
uses for Hootsuite include using this tool to follow Twitter parties, posting
updates to specific LinkedIn Groups and even posting information to Google+.
A
basic account from Hootsuite allows users to monitor and schedule up to three
additional social media channels (in addition to your Twitter account, while
the Pro version allows for up to 100 (Hootsuite Pro is $9.99/month or
£7.99/month).
Click here for a FREE 30 day trial with Hootsuite to help you manage social media for your business.
Even with a time-saving helper like Hootsuite, consistency
needs to be your co-pilot as you work to build your social media presence. To
build online presence, users need to have a consistent presence and share
relevant information to the masses that isn't just all about them. Be sure and
practice the "participate, don't push" online rule of thumb (also
known as the 80/20 rule) as well. Only 20% of what is being shared should be
information about your products, services or business in general. Build
relationships now; the selling will come later
Parts of social media are fun and exciting; parts are
overwhelming. Find the balance between the two by creating a plan or strategy
and utilising a great helper tool like Hootsuite to streamline social media
efforts.
By Terry Green - Article Source: EzineArticles.com/8940150
No comments:
Post a Comment