Regarding your online presence, your website is, in essence,
an ambassador for your business.
Through it, you present your small business to
your customers so they can understand all you offer.
Are you conveying a clear and compelling message through
your website content? Here are 5 tips for writing website content that engages
your niche market:
1. Make your copy current
Don't assume you can toss any old article or other form of
content on your website to fill up space and engage your site visitors. People
check out... and stay on... websites that offer timely and useful information.
Update your site regularly on what products and/or services your business
offers.
2. Have a focus for each page on your site
Don't have your "About Us" page offering product
warranty information. Don't have a Product page crowded with customer service
information. Have a specific purpose for each page. Don't confuse visitors with
a mish-mash of information loaded on one page touching on varied subjects.
3. Incorporate some white space
Make it gentle on your visitors' eyes through integrating
white space on your web pages. It's an eyesore to have copy that extends from
margin to margin. It's also an eyesore, as well as annoying, to have to scroll
endlessly to read with no break in the text. Create white space pauses to let
your site visitors easily read your content.
Create white space, and appealing organised content, through
the use of headlines, sub headlines, and bullet points. Add photos, graphs,
graphics, and such to further enhance your page copy and give readers a break
from big blocks of text.
Use shorter paragraphs. Use shorter sentences than you would
in a hard copy piece of writing. Reading on a screen for an extended length of
time is still a chore for some people, especially when the material is not
organised properly for web reading.
4. Make your content SEO suitable
Is the content you put on your site Search Engine Optimised?
Integrate search terms appropriate for your business into the articles, blog
posts, and other content you place on your different web pages.
If your business is selling gloves, you would have the word
"gloves" in your copy of course.
However, you can refine this further
with phrases such as "men's gloves", 'women's gloves", and more.
Long-tail keywords are effective as well, and very specific. You can really do
niche targeting with long-tail phrases. An example would be "suede women's
gloves for casual occasions". The permutations are endless but you get the
drift here.
Don't overdo keywords, though. Make sure your content reads
naturally and conveys useful information in an easy-to-read way to your
readers.
5. Have your pages focus on your customers
Your web pages must centre on your customers and their wants
and needs. Yes, you do have to give information about your small business, what
you offer, and even your history in the business. Nevertheless, gear all copy to
the customer, and how your business overall exists to serve them and give them
the solutions and benefits they need.
Take the time to create compelling website copy that gets
your message across clearly to your customers (and potential customers). Consider
the above 5 tips for writing website content that connects with your visitors
and spurs them to stay on your site and see all you have to offer them.
By Michael E Ugulini - Article Source: EzineArticles.com/9559724
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