When tackling a content marketing campaign, you need to know
what will rouse online growth and engagement for your small business. Text-based content will always be
important, but in this digital era, visual content is integral to the success
of content marketing.
Websites that are mobile-optimised should focus on visual
content as the internet has made attention spans shorter than ever. The
popularity of content presented in big blocks of text is long gone.
It makes sense to use visual content when over 50 percent of
people are visual learners. Content that resonates psychologically is said to
be at least 43 percent more persuasive. To reach your audience on a deeper
level, here are 3 types of visual content to incorporate in your next campaign:
Compelling Images
Images are the first thing people think of when it comes to
visual content. Knowing to add images to your content marketing campaign isn’t
the hard part, it’s choosing the right type of images to get your point across.
Just like relevant keywords are important in text-based
content, high quality and relevant images are vital to visual marketing. When
deciding on how to choose images for your campaign follow these tips:
- Aim
for original images over stock photos
- Candid
photos over posed
- Capture a feeling
