7 Ways to Increase Traffic Using Social Media

Social media is huge and growing. There are groups, fanpages, company pages and your own personal page that you can use to engage with your target audience. The following 7 tricks, tips and techniques have been proven to increase the amount of traffic you get from large social sites and more: Facebook, Pinterest, Twitter, Instagram, Tumblr, LinkedIn and other social media sites are just a few of the popular sites and should be considered when producing material for publication.

1 - Automate the Process

Automated social media engagement is possible through HootSuite (free and paid) and IFTTT. They put your marketing on autopilot, and when you are consistently in the face of your audience, your traffic tends to improve. There are other paid software options that you can use to expand your reach that you may or may not find of benefit.

Free 30 Trial with Hootsuite - Click here.

5 Twitter Marketing Tricks You Might Not Know!

Can you remember a time before Twitter? It's hard for me, because it seems as if I've been on there forever. I've operated an online business ever since the Internet became a thing, and started using Twitter in February 2008, just a couple of years after it launched (March 2006). While I didn't make the most use of it back then, I've hung in there. My very first tweet was "I'm opening a Twitter account." Today it's a major part of my social media marketing strategy.

Twitter, in my opinion, is one of the most amazingly powerful marketing tools - ever. Just plain ever. 

Think about it. Twitter is wide open, unlike Facebook, which comes with its privacy settings, and other issues (like how it decides your content should be distributed). Twitter allows you to deliver your marketing message 24/7, directly to the people searching for your products and services. (Hello, hashtag!)

But there are several Twitter features many business owners don't seem to be making the most out of. The following are five of my favourite Twitter marketing tips. The good news? You can start using all of them today!

Small Business Marketing: 4 Social Media Metrics Tools

One of the reasons businesses use social media is for lead generation. For this reason, marketing tools are available to measure the return on investment (ROI). There is a host of tools to help companies reach their prospect goals such as Google Analytics, Hootsuite and Bit.ly. Like all online marketing strategies, social media requires knowledge and time to implement successfully.

There are some tools that measure all online marketing activities including website, referral traffic, return or new visitors and gender of the visitors that mostly read a site's content. I will start with one of the most popular measuring tools - Google Analytics.

Hootsuite Review: Save Valuable Time With Hootsuite!

As busy entrepreneurs our days often speed by and time trickles away before our very eyes. The struggle to keep up with the demands of business is a daily battle, and any "work-around" or time-saving tool that adds precious minutes to an already stretched thin day is not only welcome, but appreciated.

Social media, as necessary as it is for business growth and lead generation, is just one more task many business owners struggle to fit in their already busy schedules. When juggling multiple social media accounts, third party tools like Hootsuite can be a time and life saver. Designed as a dashboard, Hootsuite allows users to connect to Facebook (business page and personal profile) LinkedIn, Google+ and Twitter, and schedule content to be seen on these channels.

"Hootsuite is a third party service that allows businesses, organisations, and individuals to monitor, manage, and schedule their social media marketing activity by scheduling tweets and updates into the future."- Hootsuite

Click here for a FREE 30 day trial with Hootsuite to help you manage social media for your business.