One of the reasons businesses use social media is for lead generation. For this reason, marketing tools are available to measure the return on investment (ROI). There is a host of tools to help companies reach their prospect goals such as Google Analytics, Hootsuite and Bit.ly. Like all online marketing strategies, social media requires knowledge and time to implement successfully.
There are some tools that measure all online marketing
activities including website, referral traffic, return or new visitors and
gender of the visitors that mostly read a site's content. I will start with one
of the most popular measuring tools - Google Analytics.
