7 SEO Tools to Help You Improve Your Website's Ranking

Search Engine Optimisation (SEO) is one of the most important aspects of online marketing. If you want your website to rank high in search engine results pages, you need to implement SEO best practices. And one of the best ways to do that is by using SEO tools. Read on to know the seven SEO tools that can help you improve your website’s ranking.

SEO Tool #01: Keyword Research Tools

Keyword research is one of the most important aspects of SEO. You can target the right audience and improve your website’s ranking in search engine results pages by finding the right keywords. There are many keyword research tools available online, including Google AdWords Keyword Planner and SEMrush. These tools can help you find the right keywords for your website and track your keyword rankings over time.

SEO Tool #02: Backlink Checkers

Backlinks are one of the most critical factors in SEO. A high-quality backlink from a reputable website can improve your website’s ranking in search engine results pages. There are a number of backlink checker tools available, including Moz Link Explorer and Majestic SEO. These tools can help you track your website’s backlinks and identify opportunities to build new ones.

SEO Tool #03: Site Audit Tools

Site audits are an important part of SEO. By auditing your website, you can identify any on-page SEO issues and make the necessary changes to improve your website’s ranking. There are a number of site audit tools available, including Screaming Frog SEO Spider and Woorank. These tools can help you track your website’s SEO health and find opportunities for improvement.

SEO Tool #04: Google Search Console

Google Search Console is a free SEO tool offered by Google. It provides you with detailed information about your website’s search engine traffic, including the number of impressions and clicks your website receives from Google search results pages. You can also use Search Console to submit sitemaps and track your website’s crawl errors.

SEO Tool #05: Google Analytics

Google Analytics is another free SEO tool offered by Google. It provides you with detailed information about your website’s traffic, including the number of visitors, page views, and average session duration. You can also use Analytics to track your website’s conversion rates and determine where your visitors are coming from.

SEO Tool #06: Bing Webmaster Tools

Bing Webmaster Tools is a free SEO tool offered by Microsoft. It provides you with detailed information about your website’s search engine traffic, including the number of impressions and clicks your website receives from Bing search results pages. You can also use Webmaster Tools to submit sitemaps and track your website’s crawl errors.

SEO Tool #07: SEOmoz PRO Tools

SEOmoz PRO is a suite of SEO tools offered by Moz. It includes a keyword research tool, backlink checker, site audit tool, and more. SEOmoz PRO also provides you with weekly SEO reports, which can help you track your website’s SEO progress over time.

If you want to improve your website’s ranking in search engine results pages, you need to implement SEO best practices. And one of the best ways to do that is by using SEO tools. By using the seven SEO tools listed above, you can identify areas of improvement for your website and make the necessary changes to boost your SEO.

Why use these SEO tools?

Search Engine Optimization (SEO) is the process of improving the ranking of a website on search engines. There are many techniques that can be used to improve a website’s ranking, but the most effective method is to use SEO tools.

SEO tools are programs or websites that help you improve your website’s ranking. They do this by providing you with information about your website and the competition. They can also help you track your website’s ranking over time, so you can see how well your SEO efforts are working.

There are many different SEO tools available, and each one has its own strengths and weaknesses. It is important to choose the tool that best suits your needs and then use it regularly to get the most benefit.

At Richmond SEO and Marketing Agency, we use various SEO tools to help our clients improve their website’s ranking in search engine results pages. These tools include keyword research tools, backlink checkers, site audit tools, and more. By using these tools, we can identify areas of improvement for our client’s websites and make the necessary changes to boost their SEO.

Contact us at team@richmondseoagency.com or call us in London on 020 8970 7473

By Martin Goldthorpe, Richmond SEO & Marketing Agency 18/3/22

Using Images to Improve Your Content Marketing

Whether they are inserted into the header or placed within the main body of text, images are an illustration of your small business contents core idea. Including simple images that relate to as wide an audience as possible will help maximise the work your content can do.

Where Can I Find Photos?

There are a number of places on the web you can find royalty free images that are free to download.  Even more where you can pay to download. The easiest way to find the latest resources is to do a search for “Royalty Free Images.” Pixabay is a good place to go.

No matter where you go for images, it’s vitally important to give proper attribution when required. A good rule of thumb for attribution is to credit the contributor of the image and include the website where you found it, ie: “Photo Courtesy of ABCD from FreePics.com.”

The same goes for a registered trademark or trademarked product. For example, if Nike Swoosh or an actual Nike product is seen in the photo, include a statement like, “Nike, the Nike logo, and Nike Products are trademarks of Nike Inc., registered in the U.S. and internationally.”

Image SEO 

Is Your E-Commerce Site Working for You?

Albeit building an e-commerce website is a herculean task, actually running it successfully and generating sales and revenues is even tougher, given the fierce competitive e-commerce global landscape. Thousands of e-commerce sites are selling almost similar products with identical features. How to convert your potential buyer, the actual buyer?

There had been a great deal of ongoing experiment and research to pitch various innovative ideas and strategies to woo the prospective buyers! Some often click; a few may not! But there are certain guidelines that can assure you that your e-commerce platform is ready to vie your competitors!

Take a look at these prudently and aptly picked crucial tactics that can help you generate revenue from your e-commerce site without expecting you to come out of your comfort zone.

Quality and Informative Content 

Local Businesses: Don't Neglect Your Online Reputation

The one thing every business relies on the most to win over customers is their reputation. If your company image isn't a good one, then you're going to forever suffer with gaining the trust of your audience. And if that's the case, good luck with converting them into customers. Local businesses should definitely take heed, especially since a lot of mobile device users are using the Web to find local businesses to shop at. Your online reputation management strategy is key for increasing foot traffic, don't overlook this!

No Business is Perfect

Every company has its share of negative reviews circulating the Internet, but this shouldn't deter you from getting a hold of what people see about your brand on the Web. The idea here is to try and resolve issues that are within reason. It will help you to possibly win back a customer you would have otherwise lost and it shows others reviewing the conversation that your brand is willing to go over and beyond to rectify mistakes. It's a win-win-win situation - the customer gets what they want, you win back their trust and you possibly get the business of new prospects.

5 Marketing Tips That Will Help Every Small Business - grab your free report here ow.ly/aUvG30bklGj

Effective Email Marketing

If you own a website, then the next best thing you need to do is to build rapport with the visitors of your website. You do this by investing in email marketing. Email marketing is all about sending commercial email messages to a group of people who have given their permission to receive those emails.

Email marketing can help turn a visitor to your site into a potential customer. A visitor to your site may be looking for information related to his/her problems. He/she may read an article on your website that addresses the problem. If your website is selling a product or service that helps to alleviate the problem, then the visitor may buy the product or service you are offering to help them overcome their problem. There are many factors that affect the customer's decision on purchasing your product. It may be due to the price or the problem they are facing may not be that severe (i.e. they could do something to get temporary relief from the problem). Either way, Email Marketing is designed to let potential customers know that your website is offering information that addresses their need or problem.

Click here for a free "Growing Your Business with Email Marketing" guide.

How To Verify Your Small Business Listing on Google - Video

Have you verified your small business listing on Google My Business?

If you haven't, you are missing out on a golden opportunity to promote your small business especially to your local community.

Watch this video on how to verify your small business on Google My Business.

By Martin Goldthorpe

How to Optimise Your Website for Local Search - 13 techniques to improve your rankings locally

If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.

Since many marketing initiatives are of a more global nature that don't help you at all, there's actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.

Aside from using targeted Facebook and Google Ads, local search optimization can help your business be found in searches when people are looking for a business likes yours in their area.

So what can you do to get your website to rank better for local search?

Here's 13 techniques to improve your rankings locally:

Still Not Having a Mobile Friendly Website in 2017?

In 2015, Google unveiled a change to the search engine algorithms which is now considered as a ranking signal in a website's mobile presence. For this reason, responsive design is a must.

In other words, a website has to be accessible on a smartphone.

It should contain the following elements: 

• Clear text that does not require zooming
• Enough space for tap targets
• No horizontal scrolling

You probably can recall that viewing a website on your phone some time ago was not a favourable experience at all.

During 2017, the amount of Smartphone users worldwide will exceed 2 billion.

Search Engine Optimisation: Why Small Business Gets SEO Wrong

Like it or loath it, search engine optimisation (SEO) is a necessary part of your online marketing strategy.

Many believe it involves gathering together a list of keywords, sticking them into a website and people will find you.

Sadly it doesn't work like that, which is why so many businesses are getting it wrong.

People also have the view that SEO is incredibly complex and time-consuming. In truth, it's not. 

Granted, it takes a bit of getting your head around it, but the on page stuff is easy to grasp, although you will need a web designer who understands SEO to get all the 'behind the scenes' stuff right. The problem is many can't be bothered to invest the time it takes to get to grips with what needs doing, and that's when it all goes horribly wrong.

So, what are the most common SEO mistakes that small businesses make? 

SEO Tips : Mobile Friendly Websites

For some time now Google has been making recommendations around the mobile experience; so it's really no surprise that it's now becoming a part of their algorithm.

One point we should highlight since writing that article, is that Google has refined its interpretation of 'Mobile Friendly'. Simply being able to use your site on a mobile device (i.e. not using flash etc.), is no longer sufficient; the new algorithm requires that you now either need a dedicated mobile site, or a mobile responsive site in order to gain Google favour.

So what does this actually mean? 

Top 10 SEO Strategies for Your Online Business

1) Adding a Schema

Letting know Google of your company's location, about your company, reviews etc. through schema.org will win you more rankings in Google search. Add schema.org as a markup to the code of your website. Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results. But with schema markup, some of that content gets indexed and returned in a different way. Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond which makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts.

Click here to add a Schema

The Complete Beginner's Guide To Schema Mark-Up

Click here for more information.

What is a Schema?

Schema is an advanced vocabulary for structured data, developed by Microsoft, Yahoo, Google and Yandex with the aim of developing structured data vocabulary that search engines can comprehend. It is particular vocabulary of microdata that can be added to HTML to enhance the representation of a page in SERPs.

Structured data is the information processed in a way that can be perceived universally and the search engines can easily make out about a web page, its content, components permitting them to send back vital results to the searchers. Leveraging the structured data enhance the understanding of a search engine about the contents of a site, augment the visibility of search through rich snippets, knowledge graphs and featured snippets. Structured data enables in creating search engine oriented signals, to affect the search rankings.

Thus, without structured data a webpage will only contain chunks of information with no relevant context. The various code forms add to a webpage the different components such as opening hours, images, dates or reviews and provide the meaningful context to a page.

How Schema Mark-up Performs:

Simple Tips To Take Advantage Of Google+ For SEO

Undoubtedly, Google+ is an amazing social layer that helps to boost the ranking of a website and allow you to interact with a new audience. It is one of the outstanding additions to Google, which has the capability to add something that can be unlimited for the growth of your business. Search ranking is a must for the website success that helps you to carve your position in the high competition. And if you want to boost the ranking of your website, Google+ helps you out for this - how? See the below-mentioned points and you will get the answer to your questions.

Optimize Your Google+ Page And Profile For Search Engines: Optimizing your business page and profile will help the search engines to easily crawl your website, which in result increase its visibility over the World Wide Web.

Keyword Research Plays a Vital Role in Search Engine Marketing

Every time you are seeking information on search engine optimisation or trying to learn a new strategy regarding the topic, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decides whether he or she is going to stay or leave altogether.

What is a "keyword" and how it works