6 Ways to Improve Your Email’s Subject Lines

Email marketing campaigns are a great way to get more eyes on your small business newsletter or website since you can reach thousands of people at once. However, your campaign won’t be successful if nobody opens your message. According to Madison Logic, over 122 billion emails are sent an hour, so knowing how to stand out from the crowd is important.

Your email’s headline is arguably the most important part of the message since it’s the part readers will see first and make a split-second decision whether opening the message is worth their time. Headlines that aren’t interesting will quickly be marked as read or deleted. In fact, copywriter coach Chris Marlow claims that studies have proven that headlines are responsible for 50-75% of an ad’s success.

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Knowing just how much of your campaign’s success rests on the headline alone, it’s important that you really take the time to examine how effective your headlines are. Here are a few great tips to craft better headlines:

Personalise your subject line.

Why Email Marketing is good for Small Businesses

Email happens to be among the most effective ways of marketing which in the end bring outstanding results. 

The best thing about email is that apart from being effective, it does not cost much therefore suiting even small businesses. It is actually the most used methods of marketing among small business owners. 

The main advantages it has for small businesses include the following:

It is affordable

Email marketing is cost effective and enables you to reach a wide number of potential customers at once. It does not require any postage expenses or materials to make it happen and you can easily do it and within a very short time. For instance, after creating a precise but attractive message, you can then send it to all the targeted people at once.

It is effective

Email marketing is effective in the manner that you are able to make proactive communication to existing customers as well as potential ones without having to passively wait for their response at the storefront. Email also allows you to target the right interests, lists and sources to make sure you achieve your full potential.

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It is easy

10 Email Marketing Tips for Small Business Owners

In this digitalised world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don't know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let's take a look at 10 reasons why sending email tops any form of online marketing.

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Email Marketing: Are You Actively Engaging Your Customers?

In today's marketplace, you need to be a bit more creative than your competition to ensure you're driving sales. Let's face it, if you're selling tangible goods, from a retail storefront, you've got to do all you can do to make certain, those customers return.

Honestly, pretty much anything you sell, could likely be found online. And, quite often, the price of the goods will be less than what you are selling for, and can be shipped to their doorstep in a matter of days. So, other than instant gratification for the purchase, what are you doing to bring them in and keep them coming?

You may have an appealing looking establishment, great products and a friendly staff, which is all good, but, what else do you have going for you? You really need to engage your customers. One great way to do that is have an email signup sheet on the counter. Let them know that those on the email list will get special promotions, early notifications of sales and, at times, special discounts. Make certain that they know that you protect their privacy and will never share their information with anybody.

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Deliver Powerful Sales Messages for Your Business with Email Marketing

There are a lot of marking platforms out there that small businesses have used and embraced. It really depends on what type of SME you are running to determine what works best for you. We recommend Email Marketing.

WHAT IS EMAIL MARKETING?

Most businesses email customers from time to time, usually when they have a special event or just to answer queries or respond to complaints.

Customers need to be taken on a journey from the customers’ point of view, from telling the new customer about the range of products or services you offer through to thanking them for a purchase and updating them on offers or promotions.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

YOU NEED TO ASK YOURSELF THE FOLLOWING QUESTIONS:

7 Reasons for Small Businesses to Embrace Email Marketing

1.       THEY WANT YOUR EMAILS!

·         Research shows that 72% prefer to be contacted via email rather than any other marketing method.

·         As long as your content engages your readers they will be happy to receive your messages, if not, there has to be an ‘unsubscribe’ option at the bottom of your messages.

2.       EMAIL MARKETING IS COST EFFECTIVE!

·         Yes, you may have to pay for using the chosen autoresponder system such as AWeber, you may have to pay a copywriter to put together your email sequence but you don’t have any advertising or postage costs! Once set up, you can send a daily email if that suits your business.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

3.       IT HELPS BUILD YOUR BRAND! 

33 Tips For Increasing Profits From Email Marketing

Speaking to someone through an email message is the next best thing to calling them. Used correctly, it's a way into their heart and can bind them to you for multiple years and transactions to come.

But sadly, most marketers are truly terrible at email marketing. That's why I've compiled this list of the 33 best email marketing tips to double and possibly even triple you profits - sometimes overnight.

1. One of the goals of the very first email is to set the tone of things to come.

Let them know how often you will be emailing, what you'll be sending and what's in it for them. If you're going to be selling, tell them up front by making it clear you will from time to time be recommending products you think will be tremendous assets to them. Basically, you want them to know:

A. You'll be sending great info they can use and will enjoy

B. You'll be sending recommendations, and if that is going to blow their minds, they should unsubscribe now. This will save you aggravation later and sets the stage to allow you to sell (in the right way) to your heart's content.

2. From the very first email, try to get replies. 

Email Marketing: How to Build Your Email List

Most of the time when someone asks how to grow their email list what they're really asking is, "How can I get 1,000 people on my list this month so I can hurry up and start selling to them?" Most people won't admit that, but honestly, if I could give one secret tip that would answer that question wouldn't you go for it in a heartbeat?

The truth of the matter is, the very nature of a successful email list has nothing to do with its size. It has to do with the engagement and loyalty of the people on that list. And getting loyalty and engagement takes time, attention and quality content.

There are several things you need to do off the bat to make sure you're giving people every opportunity possible to opt-in to your list. It isn't easy to get someone's email address. It's your job to make opting in to your list easy and compelling.

Learn how you can grow your business with email marketing free guide - click here 

Effective Email Marketing

If you own a website, then the next best thing you need to do is to build rapport with the visitors of your website. You do this by investing in email marketing. Email marketing is all about sending commercial email messages to a group of people who have given their permission to receive those emails.

Email marketing can help turn a visitor to your site into a potential customer. A visitor to your site may be looking for information related to his/her problems. He/she may read an article on your website that addresses the problem. If your website is selling a product or service that helps to alleviate the problem, then the visitor may buy the product or service you are offering to help them overcome their problem. There are many factors that affect the customer's decision on purchasing your product. It may be due to the price or the problem they are facing may not be that severe (i.e. they could do something to get temporary relief from the problem). Either way, Email Marketing is designed to let potential customers know that your website is offering information that addresses their need or problem.

Click here for a free "Growing Your Business with Email Marketing" guide.