1. THEY WANT YOUR EMAILS!
·
Research shows that 72% prefer to be contacted
via email rather than any other marketing method.
·
As long as your content engages your readers
they will be happy to receive your messages, if not, there has to be an
‘unsubscribe’ option at the bottom of your messages.
2. EMAIL MARKETING IS COST EFFECTIVE!
·
Yes, you may have to pay for using the chosen
autoresponder system such as AWeber, you may have to pay a copywriter to put together your
email sequence but you don’t have any advertising or postage costs! Once set
up, you can send a daily email if that suits your business.
3. IT HELPS BUILD YOUR BRAND!
·
If you spend time developing the best content
for your emails you can really get your customers to know your business and
that will help build your brand.
·
Imagine you have written a book about your
business on how you can help your customers – each email message you send is
like a chapter from your book – promoting you, giving social proof and giving
your customers more opportunities to buy from you.
4. MULTI USE ON SOCIAL MEDIA
·
The same messages can be adopted for use on your
social media such as Twitter, Google+ and Facebook as well as for video content
for your small business YouTube channel.
5. EMAILS MUST HAVE A CALL TO ACTION!
·
The reason you are emailing your prospects is to
get them to buy from you.
·
The reason you are emailing your customers is to
get them to buy MORE from you!
·
So within your content has to be ways for the
reader to either get more information (by sending them to your Website or to an
opt-in page created with LeadPages or ClickFunnels) or to make a purchase (link
to Website, online store or directly to PayPal).
6. HOW WILL I KNOW EMAIL IS WORKING FOR MY
SMALL BUSINESS?
·
Using an autoresponder, you have information
about how many emails were opened (that’s where the headline is VERY important)
and how many clicked the links within the email (that’s where the content is
VERY important).
·
These stats will help you work out the best
headlines to use for your niche, what content your email list want to read and
which products or services they want to know more about or buy.
7. EMAILS TARGETED AT SPECIFIC SECTORS OF YOUR
LIST!
·
As mentioned earlier, where the prospect or
customer is on their sales journey with your small business determines what
emails you should send to them.
·
A new prospect may get a thank you for joining
your list with a link to a free ebook, then a series of messages telling them
about what you do, what offers you have, the reviews you’ve received and much
more.
·
An existing customer may get new product
information, an offer for their friends and family, a request to add a review
or an invitation of an event.
·
You can even segment your list into time zones,
so your email messages are delivered depending on the time in the customers’
country!
·
You can even break down your list into industry
sectors so emails are tailored specifically for that sector.
For those of you who are looking for a Done-For-You Email
Marketing service then send me an email via our Business Marketing Mastery
website ‘Done-For-You’ Page – just click here.
By Martin Goldthorpe http://businessmarketingmastery.com
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