Why Email Marketing is good for Small Businesses

Email happens to be among the most effective ways of marketing which in the end bring outstanding results. 

The best thing about email is that apart from being effective, it does not cost much therefore suiting even small businesses. It is actually the most used methods of marketing among small business owners. 

The main advantages it has for small businesses include the following:

It is affordable

Email marketing is cost effective and enables you to reach a wide number of potential customers at once. It does not require any postage expenses or materials to make it happen and you can easily do it and within a very short time. For instance, after creating a precise but attractive message, you can then send it to all the targeted people at once.

It is effective

Email marketing is effective in the manner that you are able to make proactive communication to existing customers as well as potential ones without having to passively wait for their response at the storefront. Email also allows you to target the right interests, lists and sources to make sure you achieve your full potential.

Grab our free Social Media checklist and free email marketing training here

It is easy

Deliver Powerful Sales Messages for Your Business with Email Marketing

There are a lot of marking platforms out there that small businesses have used and embraced. It really depends on what type of SME you are running to determine what works best for you. We recommend Email Marketing.

WHAT IS EMAIL MARKETING?

Most businesses email customers from time to time, usually when they have a special event or just to answer queries or respond to complaints.

Customers need to be taken on a journey from the customers’ point of view, from telling the new customer about the range of products or services you offer through to thanking them for a purchase and updating them on offers or promotions.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

YOU NEED TO ASK YOURSELF THE FOLLOWING QUESTIONS:

Email Marketing: Free Live Training

I can't tell clients OFTEN enough about why I think email marketing is perhaps the single best way to generate new sales. You can tell by your inbox that a lot of other businesses think the same! 

Can I ask a question? Do you think you are set up to consistently deliver new sales using email marketing?

If the answer was no, then I'd like to invite you to free live webinar training I'm running on Wednesday 23^rd August at 10am and again at 7pm (UK Time) - 'How to Use Email Marketing To Deliver Consistent New Sales To Your Business' -

7 Reasons for Small Businesses to Embrace Email Marketing

1.       THEY WANT YOUR EMAILS!

·         Research shows that 72% prefer to be contacted via email rather than any other marketing method.

·         As long as your content engages your readers they will be happy to receive your messages, if not, there has to be an ‘unsubscribe’ option at the bottom of your messages.

2.       EMAIL MARKETING IS COST EFFECTIVE!

·         Yes, you may have to pay for using the chosen autoresponder system such as AWeber, you may have to pay a copywriter to put together your email sequence but you don’t have any advertising or postage costs! Once set up, you can send a daily email if that suits your business.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

3.       IT HELPS BUILD YOUR BRAND! 

33 Tips For Increasing Profits From Email Marketing

Speaking to someone through an email message is the next best thing to calling them. Used correctly, it's a way into their heart and can bind them to you for multiple years and transactions to come.

But sadly, most marketers are truly terrible at email marketing. That's why I've compiled this list of the 33 best email marketing tips to double and possibly even triple you profits - sometimes overnight.

1. One of the goals of the very first email is to set the tone of things to come.

Let them know how often you will be emailing, what you'll be sending and what's in it for them. If you're going to be selling, tell them up front by making it clear you will from time to time be recommending products you think will be tremendous assets to them. Basically, you want them to know:

A. You'll be sending great info they can use and will enjoy

B. You'll be sending recommendations, and if that is going to blow their minds, they should unsubscribe now. This will save you aggravation later and sets the stage to allow you to sell (in the right way) to your heart's content.

2. From the very first email, try to get replies. 

How To Increase Your Sales Dramatically Using Free Online Marketing Tools… in 5 Easy Steps

You might have noticed that a lot more people are using online marketing to generate new sales for their business.

There are a few really good reasons for this:

- Online marketing is much more affordable than traditional marketing

- You get free targeted traffic to customers who want to buy from you

- Customers can buy from your business 24/7, 365 days a year.

- You can manage your marketing from anywhere, anytime

- The web gives you access to many more customers

I have been doing online marketing for over 15 years now, building huge mailing lists and generating sales consistently. 

As a result I’ve helped dozens of small businesses create new sales opportunities that have taken them to the next level.

I’m running a FREE live webinar

Small Business Marketing: Free Webinar Training to improve your business marketing

You might have noticed that a lot more people are using online marketing to generate new sales for their business.

----> Click the link below to get on the webinar
   
WEDNESDAY 8TH MARCH 10am to 11am   GMT https://attendee.gotowebinar.com/register/5949892106055752195

WEDNESDAY 8TH MARCH 7pm to 8pm   GMT https://attendee.gotowebinar.com/register/8777100439416734979

There are a few really good reasons for this:

- You get free targeted traffic

- The cost is almost nothing to set up on various social platforms

- You can harness them to deliver new sales leads

- They work for any niche / profession

I have been doing online marketing for over 15 years now to market products, build mailing lists and generate new sales.

As a result I’ve helped dozens of small businesses create new sales opportunities.

You should seriously look into this; I’m running a free live webinar and I would love to show you some simple steps you can take to improve your marketing. I’ll talk about;

- Website changes that help sell your products or services

- How to use Facebook and Twitter effectively to bring more customers to your business

- Google tips to make your business stand out

- How to sell more to your existing customers

I will teach you in 5 easy steps, exactly 'How To increase Your Customers Dramatically & Grow Your Business In 7 Days Or Less…In 5 Easy Steps'.

----> Click the link below to get on the webinar
   
WEDNESDAY 8TH MARCH 10am to 11am GMT https://attendee.gotowebinar.com/register/5949892106055752195

WEDNESDAY 8TH MARCH 7pm to 8pm GMT https://attendee.gotowebinar.com/register/8777100439416734979

I'll see you on the webinar.

By Martin Goldthorpe