1. THEY WANT YOUR EMAILS!
·
Research shows that 72% prefer to be contacted
via email rather than any other marketing method.
·
As long as your content engages your readers
they will be happy to receive your messages, if not, there has to be an
‘unsubscribe’ option at the bottom of your messages.
2. EMAIL MARKETING IS COST EFFECTIVE!
·
Yes, you may have to pay for using the chosen
autoresponder system such as AWeber, you may have to pay a copywriter to put together your
email sequence but you don’t have any advertising or postage costs! Once set
up, you can send a daily email if that suits your business.
3. IT HELPS BUILD YOUR BRAND!
