Effective Email Marketing in Seven Steps

Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it's a great tool to generate new leads and revenue, thereby growing your business.

However, in order to be as powerful as it can be, you'll want to design your email marketing campaign in such a way that it 1) gets through the spam and junk filters of your recipients, 2) is compelling enough to be opened and read, and 3) incites action and qualifies a lead (i.e., a phone call or email reply).

Below are seven easy steps you'll need to follow to make your email marketing campaign a success:

7 Easy Steps for Successful Email Marketing Campaigns

1. Define your campaign objective(s) as clearly as possible.

7 Reasons for Small Businesses to Embrace Email Marketing

1.       THEY WANT YOUR EMAILS!

·         Research shows that 72% prefer to be contacted via email rather than any other marketing method.

·         As long as your content engages your readers they will be happy to receive your messages, if not, there has to be an ‘unsubscribe’ option at the bottom of your messages.

2.       EMAIL MARKETING IS COST EFFECTIVE!

·         Yes, you may have to pay for using the chosen autoresponder system such as AWeber, you may have to pay a copywriter to put together your email sequence but you don’t have any advertising or postage costs! Once set up, you can send a daily email if that suits your business.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

3.       IT HELPS BUILD YOUR BRAND! 

7 Ways To Make Your Subscribers Love Your Emails

Email marketing is still the single most effective form of online marketing. People check email frequently throughout the day and read, respond and buy things due to emails sent.

Email addresses are special and personal. When someone gives you their email address use it wisely. When you have a specific email list, you can add value to the lives of your subscribers very easily by delivering them information that is important to them.

But email inboxes are busy. You want your emails to be read and for your audience to actually look forward to getting an email message from you. Here are 7 ways you can create effective email marketing messages.

30 Free email templates here ow.ly/5U0l30daA29

1. Personalise

Putting your subscriber's name at significant points in your email message can bring the information home in new way. You want each email to sound personal to the recipient instead of like a mass email. But don't over use personalisation as it can get a bit creepy when you read it.

2. Invite Your Subscribers To Other Channels

7 Tips For Great Email Subject Lines

Writing relevant email headlines are crucial for getting people to read what you have to say. Get these wrong and your open rates will be very poor indeed. People need to open your emails to read and gain value from what's inside. So, here are seven tips to help you to come up with powerful and effective email headlines...

Tip #1: Keep the line length short. I've played around with subject line length and have concluded that the longer they are the less effective they become when it comes to email open rates.

Here's what I've found: the ideal subject line length is between two and five words. Five words are at the top end of subject line length. If at all possible, use four words rather than five as that tends to be more effective.

In fact, a subject line length of just two words is often the most effective in boosting email open rates.

Click here for a 30 day FREE trial with AWeber award winning email automation.

Tip #2: Use lowercase instead of capitals.

Email Marketing: 7 Tips For Great Email Subject Lines

Writing relevant email headlines are crucial for getting people to read what you have to say. Get these wrong and your open rates will be very poor indeed. People need to open your emails to read and gain value from what's inside. So, here are seven tips to help you to come up with powerful and effective email headlines...

Tip #1: Keep the line length short. I've played around with subject line length and have concluded that the longer they are the less effective they become when it comes to email open rates.

Here's what I've found: the ideal subject line length is between two and five words. Five words are at the top end of subject line length. If at all possible, use four words rather than five as that tends to be more effective.

In fact, a subject line length of just two words is often the most effective in boosting email open rates.

Tip #2:

Why Is Building An Email List So Important?

An email list is the bread and butter of an online business. It's a collected list of email addresses of customers and prospects that have filled out a form to receive your messages. These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.

So why is building an email list so important?

1. You Get Permission

When you get someone to join your email list, you are basically getting permission to communicate and continue marketing to them via email. By subscribing, they are telling you that they want to hear from you and what you have to offer.

2. You Own Your Email List