Speaking to someone through an email message is the next
best thing to calling them. Used correctly, it's a way into their heart and can
bind them to you for multiple years and transactions to come.
But sadly, most marketers are truly terrible at email
marketing. That's why I've compiled this list of the 33 best email marketing
tips to double and possibly even triple you profits - sometimes overnight.
1. One of the goals of the very first email is to set the
tone of things to come.
Let them know how often you will be emailing, what you'll be
sending and what's in it for them. If you're going to be selling, tell them up
front by making it clear you will from time to time be recommending products
you think will be tremendous assets to them. Basically, you want them to know:
A. You'll be sending great info they can use and will enjoy
B. You'll be sending recommendations, and if that is going
to blow their minds, they should unsubscribe now. This will save you
aggravation later and sets the stage to allow you to sell (in the right way) to
your heart's content.
2. From the very first email, try to get replies.
