Deliver Powerful Sales Messages for Your Business with Email Marketing

There are a lot of marking platforms out there that small businesses have used and embraced. It really depends on what type of SME you are running to determine what works best for you. We recommend Email Marketing.

WHAT IS EMAIL MARKETING?

Most businesses email customers from time to time, usually when they have a special event or just to answer queries or respond to complaints.

Customers need to be taken on a journey from the customers’ point of view, from telling the new customer about the range of products or services you offer through to thanking them for a purchase and updating them on offers or promotions.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

YOU NEED TO ASK YOURSELF THE FOLLOWING QUESTIONS:

The Advantages of Email List Building

Marketing is essential for today's small business owners to survive. Email list building is now considered one of the most important tools used for Internet marketing. Nothing is more cost effective and instant like sending an email. Building data lists can be defined as the process of creating a database that consists of potential individuals who are interested in the same niche of your website.

Therefore it can also be considered as gathering contacts as much as possible, "that are interested in your product or service". Email list building is recognised as a process which consumes a lot of time and money. However, there are some methods to engage in list building without large amounts of money for services.

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How To Build An Email List Using Nothing But Blog Posts

How to build an email list?

A question asked by both seasoned and "newbie" email marketers alike. After all, if your email marketing is going to be successful (in other words, if it's going to make you a lot of money) then you're going to need an email list full of genuine prospects. If you fail to build an email list like this, then whatever email marketing strategy you planned on using will fail.

Now, there are numerous ways in which you can build an email list. Some involve paid advertising methods; others involve methods which allow you to build an email list for FREE.

And it's one of these free list building methods that you'll be learning about today. Specifically, how you can use a simple WordPress blog to get a ton more subscribers join your list.

What you need to do is this:

First, you need to write your daily email to your list. Once you've written it, you should then do the following:

5 Tips For Successful Email Marketing For Small Businesses

As the owner of a small business, it is extremely important to keep in touch with your clients. Email marketing is a great way to maintain a good relation with your customers and to build your business. Consider the following tips for successful email marketing:

1. KEEP A VERY DETAILED AND SEGMENTED LIST: 

Maintaining a proper list of all the email addresses is extremely important for your business. Email addresses can be key to the success of your business, losing them is the last thing you will want. If you are just starting out and new to email marketing, then it is advisable to maintain an Excel sheet. Also make some categories in the lists. Different kinds of customers may require different kind of emails. If you have some customers who have signed up for a free trail on any of your products, then they will need different messaging from the ones who have already purchased something from you.

2. WRITE A CONCISE AND ENGAGING CONTENT: