5 Tips on How to get More Attention for Your Blog on Facebook

Having a blog for your small business is an important online marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it.

Undoubtedly you spend a fair amount of time curating the content for your blog. You come up with ideas, write the content, optimise it for your website, and more. After it’s written, you want to make sure that people actually read it.

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One of the best ways to get your small businesses blog content out there is to post it on your social media channels. Facebook is an especially powerful tool for posting your blog content and having people read and share it.

There are a few tactics that you can use to your advantage when you post your blog content on Facebook. Here are the ones that work the best:

1. Share your blog on Facebook 

How To Post Your Blog Content on Facebook

Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it.

Grab our free Social Media checklist and free training here 

Undoubtedly you spend a fair amount of time curating the content for your blog. You come up with ideas, write the content, optimise it for your website, and more. After it’s written, you want to make sure that people actually read it.

One of the best ways to get your blog content out there is to post it on your social media channels. Facebook is an especially powerful tool for posting your blog content and having people read and share it.

There are a few tactics that you can use to your advantage when you post your blog content on Facebook. Here are the ones that work the best:

Share your blog on Facebook

Nine Benefits of Web Blogging for Small Businesses

Small business owners often ask me, "Should I create a blog?" Or say, "I'm busy enough. And what should I write about?"

For my business, I've seen the difference that blogging makes to building trust, reputation, website visitors, and ultimately sales. And I'm not alone. Clients tell me that they've generated business from blogging as it's an excellent way to introduce your services while providing honest and valuable information.

What is blogging?
The word Blog is a short form for web log and is a frequently updated part of your website. It is a place to provide useful information related to your business, industry, opinions and passions. It's important to be regular and consistent, but don't aim for too much. Create the habit of writing a simple blog post per week or month (or get someone to do it for you) and build it from there.

Why should I bother?
Here are nine benefits of starting a blog for your business. Pay particular attention to the bonus tips at the end.

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1. Build trust. 

8 Things to Remember When Starting Any Blog

Start your blog on the right platform.

There are many companies out there where you can start a free blog but no matter who they are and what services they offer it would still best to choose the number one writing platform which is WordPress.com.

A blog can be started either by signing up for free or by getting your domain which will make your blog unique. This will insure that you can now start building your house.

Choose the template which will fit your personality and business.

You can choose many different templates and view these templates before you install them on your WordPress.com website. This can save you a lot of time later and you won't have to change your whole site around if you are happy with the correct template and sometimes the keyword here is simple is best.

Choose a template which is not complicated and will work for your business as well. I have to admit that this is indeed the easiest way for anybody to start a blog.

The Many Benefits of Blogging for Business

If you have launched your business recently, you may not have become totally immersed in writing content for your business and sharing it on the various social media channels yet. If that is the case, you probably have some decisions to make regarding content and your business. You will want to consider blogging for your business because it offers numerous benefits.

The most important reasons to blog for business

Educational purposes: If you are not aware of it, blog content should be informational and educational for your target audience members. The last thing that you want to do with a blog is to make it highly promotional. Nobody wants to be given the "hard sell" and your target audience members are no exception to that rule. What you want to do with your blog is to share useful, compelling, informative, insightful information. What you don't want to do is to sell anything to anyone. There is plenty of time for that later on.

Providing a blog in that sort of form is extremely powerful and it helps you to build credibility and trustworthiness among your target audience members. An important part of what you will want to convey is that you have the ability to solve the other person's problem(s). In your blog, you will want to encourage the target audience member to ask questions. That will be another way to build credibility.

Responding to questions from multiple people: 

How To Build An Email List Using Nothing But Blog Posts

How to build an email list?

A question asked by both seasoned and "newbie" email marketers alike. After all, if your email marketing is going to be successful (in other words, if it's going to make you a lot of money) then you're going to need an email list full of genuine prospects. If you fail to build an email list like this, then whatever email marketing strategy you planned on using will fail.

Now, there are numerous ways in which you can build an email list. Some involve paid advertising methods; others involve methods which allow you to build an email list for FREE.

And it's one of these free list building methods that you'll be learning about today. Specifically, how you can use a simple WordPress blog to get a ton more subscribers join your list.

What you need to do is this:

First, you need to write your daily email to your list. Once you've written it, you should then do the following:

Small Business Sales: Using Content Marketing to Sell Online

Blog content (as a matter of fact, all content) has a very specific purpose. That purpose is to educate and inform your readers/target audience) about your products/services and to put them in a position of knowing a little more after they read your content than before they read it.

Using content marketing to help you sell online 

First of all, when it comes to your content, you need to consistently deliver top-quality, valuable content to your readers. It is your content that enables you to build a relationship with the other person, which means that eventually, that person will trust you enough to want to buy what you are selling. This is where content marketing comes into it.

Content marketing is an amazing tool to help you sell your product(s) online. If you do it correctly, your content marketing materials will reach the other person in such a way that he or she will only consider you and your business to be the one from whom to buy.

The truth is that your ability to sell anything online stems from the content that you share with other people. If not for your content, you would not have any way of letting your online connections know about what you are selling and why it stands above the products and/or services of your competitors. 

Of course, as far as selling is concerned, it is much more difficult to sell a service than to sell a product.

Business Marketing : Getting Good PR

Every Solopreneur consultant and business owner has an eye open for good publicity opportunities. 

Articles written about one's business are far more effective than paid advertisements, because they are considered objective opinions. Other than word of mouth by satisfied clients who sing your praises, there is nothing better than good PR to help build the buzz that makes you look credible and successful and worthy of still more clients. So what are the best ways to get good publicity?