Small business owners often ask me, "Should I create a
blog?" Or say, "I'm busy enough. And what should I write about?"
For my business, I've seen the difference that blogging
makes to building trust, reputation, website visitors, and ultimately sales.
And I'm not alone. Clients tell me that they've generated business from
blogging as it's an excellent way to introduce your services while providing
honest and valuable information.
What is
blogging?
The word Blog is a short form for web log and is a frequently updated part of your website. It is a place to provide useful information related to your business, industry, opinions and passions. It's important to be regular and consistent, but don't aim for too much. Create the habit of writing a simple blog post per week or month (or get someone to do it for you) and build it from there.
The word Blog is a short form for web log and is a frequently updated part of your website. It is a place to provide useful information related to your business, industry, opinions and passions. It's important to be regular and consistent, but don't aim for too much. Create the habit of writing a simple blog post per week or month (or get someone to do it for you) and build it from there.
Why should I
bother?
Here are nine benefits of starting a blog for your business. Pay particular attention to the bonus tips at the end.
Here are nine benefits of starting a blog for your business. Pay particular attention to the bonus tips at the end.
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1. Build trust.
