What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to one person might not be relevant to the next. It’s hard to be that brand that appeals to everyone since each person is so different. This is where people-based marketing comes in.

If you’d like more access to invaluable marketing strategies, check out this done-for-you-system.

What It Is

People-based marketing represents the original promise of digital and internet marketing; it allows you to replace your broadcast with personalized messages and experiences that the consumer wants to see.

Market Your Small Business With An Instagram Photo Contest

An Instagram photo contest is a great way to promote your small business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.

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Target Your Market

Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up

Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

How To Make Money With Affiliate Marketing?

There are two different ways you can make money from affiliate marketing. You can promote and sell digital products, physical products, or both.

Digital products include eBooks, video courses and membership websites that can be used online or downloaded directly by the customer. Physical products are delivered to the customer's front door. For example, many people choose to promote items from Amazon to receive a commission. There are also many other retailers that will share a commission with you if you promote their products.

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Does Affiliate Marketing Work?

The key to making money as an affiliate is to find a product that is in high demand, pays you a good commission and is backed by a company that takes care of their customers. That means finding the perfect affiliate products to promote. There are many networks and businesses that you can use to make money as an affiliate. These include ClickBank, Amazon Associates, CJ Affiliate by Conversant, AvantLink and ShareASale.

How Much Money Can You Make?

Building Small Business Credibility by Combining Online and Offline Marketing

How to earn new clients for your small business with these brand-boosting suggestions

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Proper planning

Have you taken the steps to define your ideal client yet? It's important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they're worth.

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Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

Improving Your Google AdWords PPC Campaign Results

Previously, I have discussed why Google SEO is an important task to complete prior to undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials themselves, they will tell you that where you place in a search result on their system when doing AdWords PPC advertising is a resulting combination of your bid price on a keyword phrase combined with your Quality Score - and this is defined by them as "useful information" to the consumer which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to Page One on a Google search engine paid search and to get there, you need to both outbid others and Google needs to like your site in relation to the end-user keyword phrase searching being done through their search engine.

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As you learn more about using Google AdWords to promote your business, you will also learn about their "Google Ad Extension" features which, if you implement them for your promotional ads, will increase your quality score and will give your site a stronger argument in Google's eyes for getting to Page One of a Google paid search. 

Nine Benefits of Web Blogging for Small Businesses

Small business owners often ask me, "Should I create a blog?" Or say, "I'm busy enough. And what should I write about?"

For my business, I've seen the difference that blogging makes to building trust, reputation, website visitors, and ultimately sales. And I'm not alone. Clients tell me that they've generated business from blogging as it's an excellent way to introduce your services while providing honest and valuable information.

What is blogging?
The word Blog is a short form for web log and is a frequently updated part of your website. It is a place to provide useful information related to your business, industry, opinions and passions. It's important to be regular and consistent, but don't aim for too much. Create the habit of writing a simple blog post per week or month (or get someone to do it for you) and build it from there.

Why should I bother?
Here are nine benefits of starting a blog for your business. Pay particular attention to the bonus tips at the end.

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1. Build trust. 

The Top Three Ways to Split-Test Your Online Marketing

If you want maximum results with your marketing, the best way to stretch your marketing dollars is with “split testing.”

The main reason people do marketing online is to get more website visitors, because it’s usually the best way to increase your sales.

But email marketing is just like any other sales—it’s a numbers game. And for every 100 visitors you get to your sales page, only about three people will actually buy something…

In other words, at least 97% of your marketing dollars are probably being wasted. That’s why you should try split testing, because it gives you a way to test your messages against each other, pick the best, and reap the rewards.

The ultimate goal is to convert more of your visitors into customers. So with that in mind, let me explain the top-three ways to split test with your online marketing…

1. Test Your Headlines

Your headline is one of the most important parts of every sales page, e-mail, and advertisement — because it’s always the very first thing people see.

And you only have about two-seconds before the reader moves on, so it’s very important to regularly test headlines against each other. The difference in results can be HUGE for your bottom line, so keep testing your headlines against other variations, until you finally have a winner.

2. Test Your Leads

The Lead is the first thing people see after your headline. It’s the opening section of the sales letter.

The goal of the lead is to put the prospect in a good mood, make a promise about your product, and then move the reader along towards the offer.

3. Test Your Offers

Your offer has the biggest impact on making you money. Your offer should show the prospect what he’s getting for his money, and why you’re the person he should buy from.

It’s important to test all the different versions of your sales page until you have the winning formula, then the revenue will follow. You must stay consistent, every single day, tracking your marketing results, and writing great offers that sell, and you’ll start making money soon.

And if you want to get more done, filter out distractions, and make more money in less time, there is a good opportunity here…

How to go from an online “Rookie” to making a full-time income, working part-time, from anywhere.

This is the perfect and proven system for beginners, because most of the work is Done-For-You. You don’t have to sell anything or cold-call people, you don’t have to build websites, and you don’t need any marketing experience.

The system was created by Steven Bransfield, a 22-year-old who went from having just $206 when he started — to $1,376,421.03 in online commissions— in just two years. And he just released a free video explaining how you can do it too.

Watch the Free Video HERE. 

I have been through the system and I found it both easy to follow and easy to implement. And you are not alone. I had live one-to-one and group  training via Skype with two coaches while I went through the programme and now have another coach helping me get leads. Plus there is a wealth of training available if you want it, or you can use the done-for-you system. Your choice.

By Martin Goldthorpe – September 17

Ticket to Success and Sales - Online Marketing

"Ignoring online marketing is like opening a business but not telling anyone." - Anonymous 

Nothing sums up the brilliance of online marketing in today's scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts - the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. 

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Let's review the prime benefits:

Content Marketing - Make Sure You Avoid These 11 Mistakes

In the near-limitless universe of the Internet, the art of marketing content can be a tricky one. You've got to know your target audience and what they want, and always be one step ahead of the competition. Add to that the constantly emerging new channels for your content, and you have quite a challenging task ahead of you.

However, before you jump into this war of words, here are 11 pitfalls to watch out for:

1. Not doing your groundwork

You can't construct a skyscraper without laying the foundation. What is the purpose of your content? Who are you targeting it to? Is it in line with your brand personality? If you don't brainstorm on these questions and build a concrete plan, you might fail before you even start. It also helps to double-check your content and see what you can do differently from the competition.

2. Not having a clear take-away

Humorous fluff pieces are fun to read on the Internet, but don't let their popularity sway you. Good content needs a solid take-away - a message previously unavailable to your readers. Give them something new through your content, and they'll be hooked on to your every word.

5 Marketing Tips Every Small Business Should Know

Click here to access your free report. '5 Marketing Tips Every Small Business Should Know To Generate More Sales & Increase Profits'.

Plus, get access to our exclusive webinar training by clicking the link above.

This training is aimed at all small business owners, helping them improve their online marketing to deliver new sales.