The Top Three Ways to Split-Test Your Online Marketing

If you want maximum results with your marketing, the best way to stretch your marketing dollars is with “split testing.”

The main reason people do marketing online is to get more website visitors, because it’s usually the best way to increase your sales.

But email marketing is just like any other sales—it’s a numbers game. And for every 100 visitors you get to your sales page, only about three people will actually buy something…

In other words, at least 97% of your marketing dollars are probably being wasted. That’s why you should try split testing, because it gives you a way to test your messages against each other, pick the best, and reap the rewards.

The ultimate goal is to convert more of your visitors into customers. So with that in mind, let me explain the top-three ways to split test with your online marketing…

1. Test Your Headlines

Your headline is one of the most important parts of every sales page, e-mail, and advertisement — because it’s always the very first thing people see.

And you only have about two-seconds before the reader moves on, so it’s very important to regularly test headlines against each other. The difference in results can be HUGE for your bottom line, so keep testing your headlines against other variations, until you finally have a winner.

2. Test Your Leads

The Lead is the first thing people see after your headline. It’s the opening section of the sales letter.

The goal of the lead is to put the prospect in a good mood, make a promise about your product, and then move the reader along towards the offer.

3. Test Your Offers

Your offer has the biggest impact on making you money. Your offer should show the prospect what he’s getting for his money, and why you’re the person he should buy from.

It’s important to test all the different versions of your sales page until you have the winning formula, then the revenue will follow. You must stay consistent, every single day, tracking your marketing results, and writing great offers that sell, and you’ll start making money soon.

And if you want to get more done, filter out distractions, and make more money in less time, there is a good opportunity here…

How to go from an online “Rookie” to making a full-time income, working part-time, from anywhere.

This is the perfect and proven system for beginners, because most of the work is Done-For-You. You don’t have to sell anything or cold-call people, you don’t have to build websites, and you don’t need any marketing experience.

The system was created by Steven Bransfield, a 22-year-old who went from having just $206 when he started — to $1,376,421.03 in online commissions— in just two years. And he just released a free video explaining how you can do it too.

Watch the Free Video HERE. 

I have been through the system and I found it both easy to follow and easy to implement. And you are not alone. I had live one-to-one and group  training via Skype with two coaches while I went through the programme and now have another coach helping me get leads. Plus there is a wealth of training available if you want it, or you can use the done-for-you system. Your choice.

By Martin Goldthorpe – September 17

Do I Really Need a Landing Page?

One of the most frequently asked questions I hear must be "What is a landing page?" immediately followed by "Do I really need one?" A landing page (also known as a Squeeze Page or Opt-In Page) is a webpage that you land on after clicking on a hyperlink. However, the definition goes a little deeper when discussing landing pages as a marketing tool.

When we talk about landing pages in marketing, we are usually referring to a webpage that has been designed to focus solely on a single objective. The reason it focuses on a single objective is so that potential customers will also focus solely on that one thing. No distractions of sidebars or a navigation menu that can potentially take them away from the page with your intended conversion goal. They are basically really short versions of sales pages. So why should you use one? Simply put, they increase your conversion rate.

Click here to get a FREE landing page

Top 13 Ways Landing Pages Can Build Your Business

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that's constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

That's always been my goal with writing these business-related articles - to help you get the clarity you need to be able to move forward in an informed way.

So today's article shares some insights into landing pages.

These pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That "something" is detailed later in this article but first, let's explore what they are.

What is a Landing Page? 

Building A High Conversion Opt-In Page

An opt-in page is simply a landing page you send visitors to and then offer them something valuable for free, in exchange for their names and email addresses. Landing pages for list building are also known as squeeze pages.

For the highest conversion of visitors to subscribers, you need to make sure there are very few distractions for your subscription form. This is why a squeeze page is so much more effective than a subscription form on your blog or website. You will need to focus on the benefits subscribers will receive by opting in to your list. Offering an ethical bribe, also known as a lead magnet, which is perceived as desirable, valuable and much sought after will help to increase your conversion rate.

Here is what you should include on your opt-in page: