An opt-in page is simply a landing page you send visitors to
and then offer them something valuable for free, in exchange for their names
and email addresses. Landing pages for list building are also known as squeeze
pages.
For the highest conversion of visitors to subscribers, you
need to make sure there are very few distractions for your subscription form.
This is why a squeeze page is so much more effective than a subscription form
on your blog or website. You will need to focus on the benefits subscribers
will receive by opting in to your list. Offering an ethical bribe, also known
as a lead magnet, which is perceived as desirable, valuable and much sought
after will help to increase your conversion rate.
Here is what you should include on your opt-in page:
