Do I Really Need a Landing Page?

One of the most frequently asked questions I hear must be "What is a landing page?" immediately followed by "Do I really need one?" A landing page (also known as a Squeeze Page or Opt-In Page) is a webpage that you land on after clicking on a hyperlink. However, the definition goes a little deeper when discussing landing pages as a marketing tool.

When we talk about landing pages in marketing, we are usually referring to a webpage that has been designed to focus solely on a single objective. The reason it focuses on a single objective is so that potential customers will also focus solely on that one thing. No distractions of sidebars or a navigation menu that can potentially take them away from the page with your intended conversion goal. They are basically really short versions of sales pages. So why should you use one? Simply put, they increase your conversion rate.

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Building A High Conversion Opt-In Page

An opt-in page is simply a landing page you send visitors to and then offer them something valuable for free, in exchange for their names and email addresses. Landing pages for list building are also known as squeeze pages.

For the highest conversion of visitors to subscribers, you need to make sure there are very few distractions for your subscription form. This is why a squeeze page is so much more effective than a subscription form on your blog or website. You will need to focus on the benefits subscribers will receive by opting in to your list. Offering an ethical bribe, also known as a lead magnet, which is perceived as desirable, valuable and much sought after will help to increase your conversion rate.

Here is what you should include on your opt-in page: