One of the most frequently asked questions I hear must be
"What is a landing page?" immediately followed by "Do I really
need one?" A landing page (also known as a Squeeze Page or Opt-In Page) is
a webpage that you land on after clicking on a hyperlink. However, the
definition goes a little deeper when discussing landing pages as a marketing
tool.
When we talk about landing pages in marketing, we are
usually referring to a webpage that has been designed to focus solely on a
single objective. The reason it focuses on a single objective is so that
potential customers will also focus solely on that one thing. No distractions
of sidebars or a navigation menu that can potentially take them away from the
page with your intended conversion goal. They are basically really short
versions of sales pages. So why should you use one? Simply put, they increase
your conversion rate.
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