Top 13 Ways Landing Pages Can Build Your Business

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that's constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

That's always been my goal with writing these business-related articles - to help you get the clarity you need to be able to move forward in an informed way.

So today's article shares some insights into landing pages.

These pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That "something" is detailed later in this article but first, let's explore what they are.

What is a Landing Page? 

Building A High Conversion Opt-In Page

An opt-in page is simply a landing page you send visitors to and then offer them something valuable for free, in exchange for their names and email addresses. Landing pages for list building are also known as squeeze pages.

For the highest conversion of visitors to subscribers, you need to make sure there are very few distractions for your subscription form. This is why a squeeze page is so much more effective than a subscription form on your blog or website. You will need to focus on the benefits subscribers will receive by opting in to your list. Offering an ethical bribe, also known as a lead magnet, which is perceived as desirable, valuable and much sought after will help to increase your conversion rate.

Here is what you should include on your opt-in page:

Leadpages Review

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How does it work?
It offer a vast array of templates along with demonstration to furnish any site's need, at the same time eliminating the need to test and research on various outlines. The diverse press page layouts are ready and can function in a matter of minutes.