If you want
maximum results with your marketing, the best way to stretch your marketing
dollars is with “split testing.”
The main
reason people do marketing online is to get more website visitors, because it’s
usually the best way to increase your sales.
But email
marketing is just like any other sales—it’s a numbers game. And for every 100
visitors you get to your sales page, only about three people will
actually buy something…
In other
words, at least 97% of your marketing dollars are probably
being wasted. That’s why you should try split testing, because it gives you a
way to test your messages against each other, pick the best, and reap the
rewards.
The
ultimate goal is to convert more of your visitors into customers. So with that
in mind, let me explain the top-three ways to split test with your online
marketing…
1. Test
Your Headlines
Your
headline is one of the most important parts of every sales page, e-mail, and
advertisement — because it’s always the very first thing people see.
And you
only have about two-seconds before the reader moves on, so
it’s very important to regularly test headlines against each other. The difference
in results can be HUGE for your bottom line, so keep testing your headlines
against other variations, until you finally have a winner.
2. Test
Your Leads
The Lead is
the first thing people see after your headline. It’s the opening section of the
sales letter.
The goal of
the lead is to put the prospect in a good mood, make a promise about your
product, and then move the reader along towards the offer.
3. Test
Your Offers
Your offer
has the biggest impact on making you money. Your offer should show the prospect
what he’s getting for his money, and why you’re the person he should buy from.
It’s
important to test all the different versions of your sales page until you have
the winning formula, then the revenue will follow. You must stay consistent,
every single day, tracking your marketing results, and writing great offers
that sell, and you’ll start making money soon.
And if you
want to get more done, filter out distractions, and make more money in less
time, there is a good opportunity here…
How to go
from an online “Rookie” to making a full-time income, working part-time, from
anywhere.
This is the
perfect and proven system for beginners, because most of the work is Done-For-You.
You don’t have to sell anything or cold-call people, you don’t have to build
websites, and you don’t need any marketing experience.
The system
was created by Steven Bransfield, a 22-year-old who went from having just $206
when he started — to $1,376,421.03 in online commissions— in
just two years. And he just released a free video explaining how you can do it
too.
I have been through the system and I found it both easy to
follow and easy to implement. And you are not alone. I had live one-to-one and
group training via Skype with two coaches
while I went through the programme and now have another coach helping me get
leads. Plus there is a wealth of training available if you want it, or you can
use the done-for-you system. Your choice.
By Martin Goldthorpe – September 17
