Improving Your Google AdWords PPC Campaign Results

Previously, I have discussed why Google SEO is an important task to complete prior to undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials themselves, they will tell you that where you place in a search result on their system when doing AdWords PPC advertising is a resulting combination of your bid price on a keyword phrase combined with your Quality Score - and this is defined by them as "useful information" to the consumer which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to Page One on a Google search engine paid search and to get there, you need to both outbid others and Google needs to like your site in relation to the end-user keyword phrase searching being done through their search engine.

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As you learn more about using Google AdWords to promote your business, you will also learn about their "Google Ad Extension" features which, if you implement them for your promotional ads, will increase your quality score and will give your site a stronger argument in Google's eyes for getting to Page One of a Google paid search. 

3 Common Mistakes to Avoid When Starting an Online Business

Although making money online seems to be very appealing and quite enticing, there are traps that one must avoid otherwise you will be another business failure statistic. More than 50% of business start-ups will fail within its first 5 years. In other words, your chance of failure is greater than your chance of success. If the failure rate is so high, what makes one want to start an online business?

There are many reasons why. Maybe you are totally frustrated with your daytime job and you feel trapped. You want to get out of the Rat Race. Maybe you are tired of working for someone else and it is time for you to be your own boss. Maybe you just lost your job and you have nowhere else to turn. Whatever the reason, an option of starting an online business has crossed your mind, otherwise you would not be reading this article. Let me make one thing clear. Starting an online business requires work.

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If anyone tells you otherwise don't believe them, run the other way.

If you want to start an online business allow me to share with you 3 common mistakes to avoid when starting an online business.

Nine Benefits of Web Blogging for Small Businesses

Small business owners often ask me, "Should I create a blog?" Or say, "I'm busy enough. And what should I write about?"

For my business, I've seen the difference that blogging makes to building trust, reputation, website visitors, and ultimately sales. And I'm not alone. Clients tell me that they've generated business from blogging as it's an excellent way to introduce your services while providing honest and valuable information.

What is blogging?
The word Blog is a short form for web log and is a frequently updated part of your website. It is a place to provide useful information related to your business, industry, opinions and passions. It's important to be regular and consistent, but don't aim for too much. Create the habit of writing a simple blog post per week or month (or get someone to do it for you) and build it from there.

Why should I bother?
Here are nine benefits of starting a blog for your business. Pay particular attention to the bonus tips at the end.

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1. Build trust. 

The Top Three Ways to Split-Test Your Online Marketing

If you want maximum results with your marketing, the best way to stretch your marketing dollars is with “split testing.”

The main reason people do marketing online is to get more website visitors, because it’s usually the best way to increase your sales.

But email marketing is just like any other sales—it’s a numbers game. And for every 100 visitors you get to your sales page, only about three people will actually buy something…

In other words, at least 97% of your marketing dollars are probably being wasted. That’s why you should try split testing, because it gives you a way to test your messages against each other, pick the best, and reap the rewards.

The ultimate goal is to convert more of your visitors into customers. So with that in mind, let me explain the top-three ways to split test with your online marketing…

1. Test Your Headlines

Your headline is one of the most important parts of every sales page, e-mail, and advertisement — because it’s always the very first thing people see.

And you only have about two-seconds before the reader moves on, so it’s very important to regularly test headlines against each other. The difference in results can be HUGE for your bottom line, so keep testing your headlines against other variations, until you finally have a winner.

2. Test Your Leads

The Lead is the first thing people see after your headline. It’s the opening section of the sales letter.

The goal of the lead is to put the prospect in a good mood, make a promise about your product, and then move the reader along towards the offer.

3. Test Your Offers

Your offer has the biggest impact on making you money. Your offer should show the prospect what he’s getting for his money, and why you’re the person he should buy from.

It’s important to test all the different versions of your sales page until you have the winning formula, then the revenue will follow. You must stay consistent, every single day, tracking your marketing results, and writing great offers that sell, and you’ll start making money soon.

And if you want to get more done, filter out distractions, and make more money in less time, there is a good opportunity here…

How to go from an online “Rookie” to making a full-time income, working part-time, from anywhere.

This is the perfect and proven system for beginners, because most of the work is Done-For-You. You don’t have to sell anything or cold-call people, you don’t have to build websites, and you don’t need any marketing experience.

The system was created by Steven Bransfield, a 22-year-old who went from having just $206 when he started — to $1,376,421.03 in online commissions— in just two years. And he just released a free video explaining how you can do it too.

Watch the Free Video HERE. 

I have been through the system and I found it both easy to follow and easy to implement. And you are not alone. I had live one-to-one and group  training via Skype with two coaches while I went through the programme and now have another coach helping me get leads. Plus there is a wealth of training available if you want it, or you can use the done-for-you system. Your choice.

By Martin Goldthorpe – September 17