5 Advantages of Running a Google AdWords Campaign

You can run ads to create more leads and income. You can offer more products on the web. You can get more traffic to your site. But, it isn't so much that straight forward. There are different things to deal with. We should examine the advantages of Google AdWords as an advertising platform.

Since you get the instant result in Google AdWords because of its transparency and expeditious, which is why Google AdWords is preferred always and its worth every penny you spend on it.

1. AdWords works quicker than SEO

The biggest advantage of Google AdWords is that it works quicker than SEO. Both SEO and Google AdWords are web search tool promoting methodologies to create more traffic and leads. Also, it's purely a lead generation way of the entire process.

Here are a few reasons why it's faster and more viable: -

• You can concentrate on various keywords at once.
• You can switch the campaign on and off whenever you want.
• Promotions which shows up on the highest point of the page get quick visibility.

2. Increase brand awareness

Improving Your Google AdWords PPC Campaign Results

Previously, I have discussed why Google SEO is an important task to complete prior to undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials themselves, they will tell you that where you place in a search result on their system when doing AdWords PPC advertising is a resulting combination of your bid price on a keyword phrase combined with your Quality Score - and this is defined by them as "useful information" to the consumer which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to Page One on a Google search engine paid search and to get there, you need to both outbid others and Google needs to like your site in relation to the end-user keyword phrase searching being done through their search engine.

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As you learn more about using Google AdWords to promote your business, you will also learn about their "Google Ad Extension" features which, if you implement them for your promotional ads, will increase your quality score and will give your site a stronger argument in Google's eyes for getting to Page One of a Google paid search.