Previously, I have discussed why Google SEO is an important
task to complete prior to undertaking Google AdWords pay-per-click advertising
campaigns. If you were to watch Google AdWords tutorials themselves, they will
tell you that where you place in a search result on their system when doing
AdWords PPC advertising is a resulting combination of your bid price on a
keyword phrase combined with your Quality Score - and this is defined by them
as "useful information" to the consumer which means, in essence, how
much they like your site and its content.
There is a lot of competition these days to get to Page One
on a Google search engine paid search and to get there, you need to both outbid
others and Google needs to like your site in relation to the end-user keyword
phrase searching being done through their search engine.
As you learn more about using Google AdWords to promote your
business, you will also learn about their "Google Ad Extension"
features which, if you implement them for your promotional ads, will increase
your quality score and will give your site a stronger argument in Google's eyes
for getting to Page One of a Google paid search.
