What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to one person might not be relevant to the next. It’s hard to be that brand that appeals to everyone since each person is so different. This is where people-based marketing comes in.

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What It Is

People-based marketing represents the original promise of digital and internet marketing; it allows you to replace your broadcast with personalized messages and experiences that the consumer wants to see.

The 6 Step Marketing Campaign

Solopreneurs and Entrepreneurs are urged to periodically launch marketing campaigns designed to promote the products and services sold and the brand. The purpose of marketing is to drive sales and generate revenues and profits, the life -blood of every business. In support of that suggestion, presented here is a review of the core components of a successful marketing campaign.

Step 1: Identify your target audience

Understand who you want your campaign to reach and influence. List the industry categories (e.g., for-profit, not-for-profit, social services, IT, hospitals, banking, etc.) and the job titles of your most frequent clients and most promising prospective clients. Members of the target market groups must have the motive and money to use your products or services.

Step 2: Know the competition