Marketing is all about reaching people and all marketers
want to find out how to reach the greatest amount of people with the smallest
amount of effort. This often means sending the same generic message to
hundreds, if not thousands, or people. However, everyone is unique and
therefore has unique needs. What is relevant to one person might not be
relevant to the next. It’s hard to be that brand that appeals to everyone since
each person is so different. This is where people-based marketing comes in.
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What It Is
People-based marketing represents the original
promise of digital and internet marketing; it allows you to replace your
broadcast with personalized messages and experiences that the consumer wants to
see.
