6 Tips for Growing a Small Business

To succeed with growing a small business, it is essential to have great organisational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for the greater likelihood of success in the future:

Get organised

In order to set up and grow the business it helps to be very organised. An organised person is that much better at staying on top of things and completing tasks. A simple strategy to achieve this is a to-do list. This can be updated daily to give a complete overview of what needs to be done on any given day. Also, this is a great way to avoid forgetting tasks or leaving things until the last-minute.

Click here for details on how to create an additional income stream in your spare time.

Maintain detailed records

The 6 Step Marketing Campaign

Solopreneurs and Entrepreneurs are urged to periodically launch marketing campaigns designed to promote the products and services sold and the brand. The purpose of marketing is to drive sales and generate revenues and profits, the life -blood of every business. In support of that suggestion, presented here is a review of the core components of a successful marketing campaign.

Step 1: Identify your target audience

Understand who you want your campaign to reach and influence. List the industry categories (e.g., for-profit, not-for-profit, social services, IT, hospitals, banking, etc.) and the job titles of your most frequent clients and most promising prospective clients. Members of the target market groups must have the motive and money to use your products or services.

Step 2: Know the competition