How To Be More Effective With Your Small Business Social Media Posts

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilised Social Media posting for your small business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule.  In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are many different time zones across the world with 4 time zones just in the U.S.A.  So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

No cost social media and online marketing training here

To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations. If all your clients are in the UK, then posting for the GMT time zone would make more sense.

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Building Small Business Credibility by Combining Online and Offline Marketing

How to earn new clients for your small business with these brand-boosting suggestions

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Proper planning

Have you taken the steps to define your ideal client yet? It's important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they're worth.

Grab our free Social Media checklist and free training here great for all Small Business Owners

Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

What You're Doing Wrong In Your Small Business Or As An Entrepreneur

Business owners and entrepreneurs are not always good at asking for help. Be honest, when did you last reach out to someone? Perhaps this is the reason why they are entrepreneurs in the first place. Business owners are self motivated and self reliant. But if you're operating a business in this way, it could be the one thing which stands in the way of progress.

Entrepreneurs are hard workers too and will work hard in areas which many people wouldn't consider. They look forward to the long term effects of their actions rather than for immediate rewards. Often business owners have built up their businesses over many years of difficulties and sacrifice.

Grab our free Social Media checklist and free sales & marketing training here

However, thinking into the cause and effects of all this work there is one thing in common: you. As the 'owner' of a business it can be easy to become complacent. Perhaps business growth isn't what it should be? You are always the limiting factor in your life. Unless you are growing, your business isn't.

If you keep operating from the belief that you know everything, you will always keep getting the same results in your business, and in your life. Growing in awareness and developing your self along with your business is what smart entrepreneurs do.

Working Hard And Smart 

6 Tips for Growing a Small Business

To succeed with growing a small business, it is essential to have great organisational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for the greater likelihood of success in the future:

Get organised

In order to set up and grow the business it helps to be very organised. An organised person is that much better at staying on top of things and completing tasks. A simple strategy to achieve this is a to-do list. This can be updated daily to give a complete overview of what needs to be done on any given day. Also, this is a great way to avoid forgetting tasks or leaving things until the last-minute.

Click here for details on how to create an additional income stream in your spare time.

Maintain detailed records

Local Businesses: Don't Neglect Your Online Reputation

The one thing every business relies on the most to win over customers is their reputation. If your company image isn't a good one, then you're going to forever suffer with gaining the trust of your audience. And if that's the case, good luck with converting them into customers. Local businesses should definitely take heed, especially since a lot of mobile device users are using the Web to find local businesses to shop at. Your online reputation management strategy is key for increasing foot traffic, don't overlook this!

No Business is Perfect

Every company has its share of negative reviews circulating the Internet, but this shouldn't deter you from getting a hold of what people see about your brand on the Web. The idea here is to try and resolve issues that are within reason. It will help you to possibly win back a customer you would have otherwise lost and it shows others reviewing the conversation that your brand is willing to go over and beyond to rectify mistakes. It's a win-win-win situation - the customer gets what they want, you win back their trust and you possibly get the business of new prospects.

5 Marketing Tips That Will Help Every Small Business - grab your free report here ow.ly/aUvG30bklGj

Do you really know what makes your small business the most money?

Do you really know what you sell and what makes you the most money?

Business Marketing Mastery has the sole aim of helping small business owners generate greater sales through better marketing:

I’ve met with hundreds of small business owners over the last 15 years or so and many have become clients of mine and I have helped them in a number of ways from simple advertising to re-branding.

One of the first questions I ask them no matter what their business or niche is 

‘What makes you the most money’? 

How To Create a Highly Profitable Niche Market For Your Small Business

Have you been in situations where you were wondering what to do to differentiate yourself from your competitors? You want to stand out from your competitors, but you don't know how?

To compete and win in the market place nowadays, you need to do something unique that nobody else is doing, and that uniqueness is to create a niche for your business. A niche is something that makes your business different from your competitors.

Recently, I was having a chat with someone at a networking event, and I asked him, what makes him different from his competitors, and he said "our price"- meaning his company offers cheaper, lower price than his competitors. From experience consulting with small business owners, I have discovered that if you are the cheapest in town, people will perceive you as not good enough.

You may want to ask me why do you need a niche? Here is my answer- "The eagle that chases two rabbits catches neither". Having a niche help you dominate the portion of the market.

It is better not to be jack of all trade and master of none. Selecting a niche group of people who you are going to concentrate on will give you much more chance of domination within specific area. You can become the known expert in that niche. It concentrates both your marketing efforts and your expertise.

Here are two recommendations for creating a profitable market niche for your business:

How to Make Sure Your Business Survives in 2017

According to RSA, the commercial insurance company, 71 percent of the UK's small and mid-sized businesses expect their revenues to either fall or be flat in 2017. The health of any business is not guaranteed forever. At some point, virtually every small and mid-sized business hits troubled waters so this could be a difficult 12 months if you own a small business.

It's not easy spotting the early signs of trouble. Turning around the fortunes of a distressed business is a formidable task, but if you are concerned, you need to jump on it right away. Treat it like a crisis because without that kind of mindset it's hard to bring yourself to take significant action straightaway But the good news is that if you act swiftly and decisively, it is possible to recover and bounce back stronger than before.

You need to start 2017 by taking a cold, hard look at your business. Get some outside help because it's always useful to have an outsider's perspective. An experienced business consultant can help you to see what needs to be done, make the tough decisions and execute a plan.

Here are the 7 areas that you should be looking at

5 Tips for Small Business Success

As a small business, we face certain challenges that can add stress and anxiety to our daily lives. It is not always easy meeting payroll, hiring, figuring out what platform to market on and managing the finances. But, millions of small business owners do these things every day and their businesses thrive.

Here are 5 Tips for Small Business Success

Write Down Why You Started

As a small business owner, you may find yourself living on a roller coaster. Some days you feel like you are going to take over the entire universe while other days you fire yourself and walk off the job. And, early on in the small business process, you have more firing and walking off the job kind of days. It is in these days that you must remember your "why." Why are you doing this? Why are you so passionate?

Bill Gates's Top 10 Rules For Success (@BillGates)

Here's a great video of Bill Gates talking about his Top 10 Rules for Success!
Watch and learn.

7 Uncommon Success Strategies for Your Small Business to Consistently Grow

In these difficult economic times, it's understandable if a small business owner may want to focus primarily on survival. But the most likely success strategies that can help your small business isn't just concerned about keeping your head above water; they're all about helping you reach bigger goals.

Here are the 7 small business tips that can transform your modest company into a blockbuster success:

• Focus On Providing Value

Too often, many entrepreneurs tend to concentrate on how to make a profit on their small business, and sometimes that kind of thinking can be detrimental to the long-term success of your company. So instead, try to focus on providing goods and services first to your customers.